article thumbnail

Key Account Management: The Ultimate Guide

Hubspot Sales

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Account Strategy.

article thumbnail

The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in account strategy 4. Here’s how DemandFarm empowers KAMs to excel at their roles: 1.

article thumbnail

Are You Ready To Take Advantage Of Hyper Adaptation?

Jermaine Edwards

Getting our customers onboard quickly with new thinking and not getting stuck in a place of fear. Below are examples of challenges we’ve been working with our customers on. We don’t have robust enough financial systems to get cash in faster to the business. Poor internal and global customer collaboration.

article thumbnail

How to Increase Operational Productivity of your Sales Team

SBI

Building the right strategy for each opportunity focused on winnable deals will improve win rates, reduce pipeline slippage, and help to raise the accuracy of the forecast. Only 18% of B2B companies we asked recently were happy with the quality of their account strategies for their most important customers.

B2B 20
article thumbnail

How To Build An Account Management Strategy

ProlifIQ

This strategy forms the foundation of your approach to managing and developing relationships with your most important accounts. Customer Segmentation One of the first steps in crafting your account strategy is customer segmentation. Should you sell software, how fast are teams trained and onboarded?

article thumbnail

The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Executives are also involved in closing these accounts -- giving strategic direction, meeting with customer stakeholders, helping the account team acquire any necessary resources, and so on. ABS maintains this account-level focus after the sale.

article thumbnail

Aug 24 – Customer Success Jobs

SmartKarrot

Apply here: [link] Role: Director of Customer Success Location: Boston, MA, US Organization: Fidelity Investments As a Director of Customer Success, you will work cross-functionally to align and execute against an account strategy for each customer. Manage the post-sale relationship of Catchlight B2B accounts.