Strategic Account Management Association

OCTOBER 26, 2021

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

ProlifIQ

OCTOBER 30, 2024

Key features and functionalities of KAM technology typically include: Account Planning and Mapping By Location : KAM technology facilitates the creation of comprehensive account plans, enabling organizations to define clear objectives, strategies, and action plans for each key account.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Contribute to, and have accountability for, the account plan.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

DemandFarm

FEBRUARY 26, 2025

AI in account management is transforming beyond being a system of recordit is on the path to becoming an active participant in decision-making, operating at a level above traditional intelligence. It will predict when an organization is likely to open a new budget line for a product or service that was not previously considered.

Key Account Management 52

Key Account Management Account Planning Account Management Procurement 52

DemandFarm

FEBRUARY 26, 2025

AI in account management is transforming beyond being a system of recordit is on the path to becoming an active participant in decision-making, operating at a level above traditional intelligence. It will predict when an organization is likely to open a new budget line for a product or service that was not previously considered.

Key Account Management 52

Key Account Management Account Planning Account Management Procurement 52

DemandFarm

FEBRUARY 25, 2025

AI in account management is transforming beyond being a system of recordit is on the path to becoming an active participant in decision-making, operating at a level above traditional intelligence. It will predict when an organization is likely to open a new budget line for a product or service that was not previously considered.

Key Account Management 52

Key Account Management Account Management Management Account Planning 52