Jermaine Edwards

MAY 18, 2020

A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc. The big idea is this… What your customer bought from you today helps them get to where they might want to go today, but it doesn’t always reflect who they’re trying to become.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

MTD Sales Training

NOVEMBER 13, 2017

I received an email last week from Trevor Borrows who is a newly appointed National Sales Manager in charge of a team of Account Managers. Here’s what Trevor asked: “Hi Sean, being a new National Sales Manager I need to understand how to develop account strategies. This involves the following: * Account selection.

Management 48

Management Suppliers Profitability Account Management 48

Jermaine Edwards

MARCH 17, 2020

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. Hundreds of thousands of companies now use customer life cycle around the world for their customer relationships. Strengthen brand position and retention of key customers.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Jermaine Edwards

APRIL 16, 2020

Loss of customer revenue and profitability. Getting our customers onboard quickly with new thinking and not getting stuck in a place of fear. Poor internal and global customer collaboration. Rising costs and a heavily regulated market. The big question is… what do we do once we’ve identified the problem? Hyper Adaptation System (HAS).

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

PandaDoc

APRIL 21, 2023

Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. While it may seem like it from an altruistic perspective, treating all accounts fairly isn’t actually a viable key account strategy and doesn’t guarantee a successful relationship with your top portfolios.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Red Star Kim

JUNE 7, 2023

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Hubspot Sales

JULY 1, 2019

Review your closed-won accounts, most profitable accounts, least likely to churn, and so on. Here are the primary roles: Account executive: Runs internal meetings, shapes the account strategy, acts as the primary liaison with the prospect and works to become their trusted advisor. Historical growth.

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

Revegy

JULY 17, 2018

This piece is critical to successful account planning because it provides a basis for true revenue predictability and long-term forecast visibility. As a best practice, this revenue snapshot is a requirement in every key account plan. 4) Align Your Approach to Your Customer’s Goals with Strategy Maps.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

ProlifIQ

JUNE 21, 2023

By proactively managing account plans , account managers can identify and seize opportunities, address challenges, and enhance customer satisfaction. The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers.

Account Management 52

Account Management Management Account Planning Stakeholders 52

DemandFarm

JULY 26, 2023

AI-powered tools can also enable your own decisions regarding the selection of key accounts, their retention and acquisition of new clients. You can also personalize your interactions and get optimum results for your existing as well as new account strategies by using automation tools such as chatbots.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

DemandFarm

APRIL 26, 2023

What does a Key Account Manager do? A Key Account Manager is responsible for managing a company’s most important clients or accounts. Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company.

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Arpedio

JANUARY 11, 2023

Based on an assessment, ARPEDIO’s Account Management Tool reaffirms sales and account management best practice while coaching sales reps and account managers to add best practice tactics to their overall sales or account strategy. Three unique features that comes with the Account Management solution are: 1.

Account Management 52

Account Management Management Key Account Management B2B 52

Brooks Group

DECEMBER 27, 2022

Their focus is on revenue, profitability, and market share. Use the meeting time to hold people accountable for the behaviors you mutually identify as important, and your salespeople will begin to appreciate the time with you. Let reps talk about anything that is on their mind, but don’t use the meetings for specific account reviews.

Sales 97

Sales Sales Leadership Leadership CRM 97

DemandFarm

MAY 12, 2023

GAM aims to optimize the value generated from these key accounts, fostering long-term partnerships and maximizing profitability by understanding the unique needs of each market and customer. By prioritizing these accounts you’ll have a better understanding of how to allocate resources.

Global Accounts 52

Global Accounts Account Management Management Logistics 52

ClearPoint Strategy

FEBRUARY 11, 2022

A strategy review meeting could’ve helped the company avoid this mess. Improving transparency and accountability. Strategy review meetings keep leadership informed of what is going on within every level of the organization. Teach or brief all participants on what strategy review meetings are and what they are not.

Meetings 98

Meetings Decision-making Leadership Facilitation 98

Arpedio

MARCH 26, 2024

Understanding the unique role and significance of pre-sales strategy is essential for organizations seeking to drive successful sales outcomes and achieve sustainable business growth. Importance of Pre-Sales Strategy in Driving Business Success The pre-sales phase is where the groundwork for successful sales transactions is laid.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Arpedio

AUGUST 24, 2022

Based on an assessment, a key account plan reaffirms sales and account management best practice while coaching sales reps and account managers to add best practice tactics to their overall sales or account strategy. The first step is all about understanding the position of your current accounts.

Account Planning 52

Account Planning Account Development Management Account Management 52

SmartKarrot

APRIL 21, 2023

Change the way your customers invest in papaya and help them make choices that will increase their profits. Make collaborative account strategies with your clients that can be monitored often using quantifiable goals. Increase product use and acceptance, and inform customers about the platform.

Customer Success 19

Customer Success Account Strategy Onboarding Stakeholders 19

SmartKarrot

APRIL 7, 2023

Do buyer research to find important account growth prospects. Create and implement account strategies to increase sales and satisfy customers. In order to achieve a positive first experience and customer retention, track first through third orders for all buyers.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Do buyer research to find important account growth prospects. Create and implement account strategies to increase sales and satisfy customers. In order to achieve a positive first experience and customer retention, track first through third orders for all buyers.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

Cosawi

FEBRUARY 27, 2023

In today’s data- and technology-rich environment, marketing needs to be strategic, outside-in and a source of value in co-orchestrating the account strategy and value offering. We get many questions about omnichannel campaigns and deployment, and – although important – the upstream work needs to be done first.

Marketing 52

Marketing Suppliers Investors Account Planning 52

SmartKarrot

OCTOBER 17, 2022

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? Positioning Your Business as A Strategic Vendor.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

SmartKarrot

MAY 27, 2020

Richardson’s Prosperous Account Strategy Training Program . Account management often has to be customer-centric and Richardson’s Prosperous Account Strategy Program hits the nail on its head. Analyze the account information and develop plans that improve profitability and align with customer’s goals.

Account Management 10

Account Management Management Key Account Management Account Growth 10

SmartKarrot

JULY 1, 2020

This role will work together with the other members of the Professional Services team as well as Account Executives, Account Managers, Sales Engineers, Customer Success Managers and Engagement Managers to execute key account strategies. Support Sales, Pre-sales and CSM’s during key/strategic Renewal Phase.

Customer Success 10

Customer Success Customer Life Cycle Partnership Management Negotiation 10

SmartKarrot

APRIL 13, 2023

Diana Woodburn Diana Woodburn is an expert, consultant, teacher, writer, and researcher in key account management. Currently, she is the chairman of The Association for Key Account Management (AKAM), which is a non-profit organization that aims to professionalize the role of Key Account Managers.

Account Management 11

Account Management Key Account Management Management Client Relationships 11

Jermaine Edwards

NOVEMBER 25, 2021

Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. They have an interest in the success of a relationship or project and can be within or outside the organisation that is sponsoring a project or is most impacted by the relationship.

Stakeholders 130

Stakeholders Shareholders Decision-making Key Account Management 130

Deep Insight

AUGUST 16, 2021

Elephant hunting is difficult to do, but very profitable if you’re successful. Whale Hunting with Global Accounts. It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Arpedio

FEBRUARY 17, 2025

To sustain profitable growth, Sodexo recognized that it needed to combine its service excellence with a more structured, data-driven approach to account strategy. The shift to an account-based sales model enabled them to: Focus on high-value accounts while maintaining service quality.

Account Planning 52

Account Planning Prioritization Leadership Decision-making 52