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Relationship Mapping for Your Accounts – Strategy Guide

Upland

Relationship mapping refers to the process of outlining the inner workings of an organization – the decision makers, influence, and political structure – to ascertain the path of least resistance to building meaningful relationships with stakeholders. What drives the relationship between two important stakeholders?

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. A lot has changed in those five years from new strategies and technologies, to of course the pandemic that completely changed the way we engage and serve our customers.

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Buying Groups – How to Navigate Complex Buyer Structures

Upland

Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. Here’s how to just that when working with buying groups. What is a Buying Group in B2B Sales?

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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Personalize Engagements : Tailor your interactions and offerings to each key account’s specific needs and preferences, leveraging the comprehensive data and insights provided by KAM technology. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

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Christmas Countdown: December 2

Arpedio

December 2 What is the primary focus of ARPEDIO's Account Management solution? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

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Strategic Account Management

ProlifIQ

This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. In conclusion, strategic accounts are the key customers that hold immense value for an organization’s growth and success. But where do companies often have gaps?

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to pharmaceutical companies to sit more consistently at the patient population management table. care stakeholders, pharmaceutical companies are trying to navigate how to be effective with their customers.