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Relationship Mapping for Your Accounts – Strategy Guide

Upland

Relationship mapping refers to the process of outlining the inner workings of an organization – the decision makers, influence, and political structure – to ascertain the path of least resistance to building meaningful relationships with stakeholders. What drives the relationship between two important stakeholders?

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Buying Groups – How to Navigate Complex Buyer Structures

Upland

Buying groups, or buying committees, are often composed of 10 stakeholders but can have more. It is the job of these trusted stakeholders to make sure that they make the right purchasing decision for their business or organization. Here’s how to just that when working with buying groups. What is a Buying Group in B2B Sales?

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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Personalize Engagements : Tailor your interactions and offerings to each key account’s specific needs and preferences, leveraging the comprehensive data and insights provided by KAM technology. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

By strengthening these relationships, account management teams directly impact retention and reduce churn, transforming client satisfaction into a growth strategy. Core Traits of High-Performing Account Managers 1.Relationship Data-Driven Decision-Making Effective KAMs use data to stay one step ahead.

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Key Account Management: The Ultimate Guide

Hubspot Sales

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Key Account Manager Job Description.

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Breaking Free: Why Key Account Management Must Escape Your CRM’s Gravity

DemandFarm

But Key Account Management is more than just structured datait requires real-time insights from multiple sources. Conversations, stakeholder engagement, external market intelligence, and predictive signals all play a crucial role in shaping long-term growth. Key Account Management is not an extension of sales.

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Has no plan Which clients need an account plan? Account plans are help you define your key account strategy. Key account managers without an action plan will fail. Warwick Brown // Account Manager Tips. Doesn't communicate Key accounts have vast networks of stakeholders (internal and external).