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By strengthening these relationships, account management teams directly impact retention and reduce churn, transforming client satisfaction into a growth strategy. Core Traits of High-Performing Account Managers 1.Relationship Data-Driven Decision-Making Effective KAMs use data to stay one step ahead.
I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategicthinking, business strategy and marketing and business development strategy.
This team consists of dedicated professionals who work collaboratively to support the strategicaccount manager in delivering value to the strategicaccounts. Strategicaccount management planning involves proactive and strategicthinking. But where do companies often have gaps?
Key account managers work with a range of individuals within a client organization, from end-users to decision-makers to CEOs. They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations.
However, this commitment to meeting client needs also posed a challenge sales teams often prioritized responsiveness over strategic focus. To sustain profitable growth, Sodexo recognized that it needed to combine its service excellence with a more structured, data-driven approach to accountstrategy.
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