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Strategic Planning Account-specific growth strategy alignment with account goals Collaboration with economic decision makers on long-term objectives Responsiveness to shifts in accountstrategy 4. Emotional Intelligence (EQ) – Building strong relationships requires empathy and adaptability.
I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategicthinking, business strategy and marketing and business development strategy.
The Key Account Manager must be able to adapt their language to each specific audience, as different people require different communication styles. Strategicthinking: Managers should thinkstrategically to create mutually beneficial scenarios for their key accounts and their organization.
By identifying and categorizing strategic customers, account managers can allocate appropriate resources, tailor their approach, and develop customized strategies to meet the specific needs of each account. Strategicaccount management planning involves proactive and strategicthinking.
Typically, leadership teams and strategy offices spend one to two days a year developing strategic goals, but then go back to their jobs, where daily operations squeeze out strategy. The binder with all the strategicthinking and planning just gathers dust on the shelf. Improving transparency and accountability.
However, this commitment to meeting client needs also posed a challenge sales teams often prioritized responsiveness over strategic focus. To sustain profitable growth, Sodexo recognized that it needed to combine its service excellence with a more structured, data-driven approach to accountstrategy.
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