Strategic Communications

OCTOBER 3, 2023

The top three areas of increasing investment, according to Gartner’s research, are social media advertising (53 percent are increasing investment), digital video advertising (51 percent are increasing investment), and influencer marketing (48 percent are increasing investment), according to Gartner.

Marketing 80

Marketing Advertising Co-Creation Media 80

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Insightly

JANUARY 2, 2024

Marketers use ROI to benchmark the effectiveness of their advertising placements. Focused sales reps find more time for prospecting, customer acquisition, and upselling, which results in a healthier pipeline. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. the ROI of CRM).

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Zendesk

OCTOBER 19, 2021

Consultants: Consultants manage the creation and productivity of different sales channels and are paid by the parent company. That could mean working with a distributor for geographical expansion, an affiliate for advertising, or a consultant for marketing. Co-invest in sales reps with your partner. Example: Real estate brokers.

Food and Beverage 98

Food and Beverage Sales Retail Onboarding 98

Account Management Skills

AUGUST 24, 2021

And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. The other thing that people do, who are really good, the black belts at QBR is what they do, Jenny, is they’ll actually co-opt someone from the customer side, to co present and co own the meeting.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements. Professional and Business services employs over 4.9m

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Account Management Skills

OCTOBER 4, 2021

Robert, in his career, was a senior executive at several US based international advertising and marketing agencies. So there was no book on advertising account management client service. Or if you think about the iconic work, and I’m sorry, I’m going to quote mostly us advertising because I’m more familiar with it.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52