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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

CRM 155
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The Utmost Importance of CRM Analytics

Agile CRM

This is where CRM analytics finds its relevance. Companies typically make use of excellent CRM solutions to stay on top of their customer relationships. The CRM analytics provided by these solutions help them collect the required data to do so. What is CRM analytics?

CRM 98
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The Impact of Your Digital Evolution on Your Customer Acquisition Cost

SBI Growth

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). Its mission is to eliminate bad contact data in professional services firms and make CRM and marketing teams more successful.

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129
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Demystifying AI and Why CRM and AI are a Great Match

SuperOffice

And the CRM industry is not an exception when it comes to embracing AI technologies. Nowadays, AI is frequently applied in CRM applications. If your CRM system is not currently using AI, you are potentially missing out on tremendous opportunities to improve your customer experience. Here are a few ways AI can improve your CRM.

CRM 82
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. Why do law firms needs SAM?