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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color?

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. In this article, I’ll share my perspectives and provide a framework. Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context.

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What is Bottom of the Funnel (BOFU)?

Upland

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision. What Is The Marketing Funnel?

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. Acquisition hopes are currently hampered by the above cash concerns – not that it’s unavailable, but because of the risk of using it for acquisition and wishing later that the reserves were still high.

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Account-Based Selling – What it is and Why it Matters 

Upland

Account-based selling (ABS) : covered in this article in depth. It includes a carefully, strategically selected list of target accounts, and the specific details of what makes for an ideal customer. Large B2B sales deals are not done one-on-one. At the buyer’s end, they are in fact done by a committee, or buying groups.

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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. However, certain metrics provide significant insight into business health and drive the smartest growth decisions. These are important distinctions that inform different types of forward-looking business growth decisions.

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Make smarter decisions using business intelligence

Insightly

The days of using intuition over data to make business decisions are mostly gone. However, certain metrics provide significant insight into business health and drive the smartest growth decisions. These are important distinctions that inform different types of forward-looking business growth decisions.