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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

In this article, I’ll explore how these components intersect and show how their integration can transform your business. In this article, I’ll share my perspectives and provide a framework. Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. Acquisition hopes are currently hampered by the above cash concerns – not that it’s unavailable, but because of the risk of using it for acquisition and wishing later that the reserves were still high.

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Growth Hacking Experimentation

Flevy

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. It necessitates a methodical process of prioritizing, implementing, and documenting ideas as experiments. Prioritize ideas. Prioritize ideas. Establish objective. Design and execute experiments.

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Optimising customer lifetime value: A competitive strategy for specialised wholesalers

QYMATIX

Depending on their value, you can decide how to invest, prioritize or retain them. This article uncovers the deeper meaning and challenges of CLV. This key figure is not easy to calculate as it takes into account various variables such as customer acquisition costs , order values , purchase frequency and customer retention rate.

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The Biggest Threat to Sales Teams in 2018 Isn't Losing Clients

Hubspot Sales

A quick Google search or skim through your favorite sales blogs will show article upon article about how to hire the perfect reps, increase customer retention, and write the perfect sales job description -- for good reason. Prioritize culture and management training. Monitor and manage specific behaviors. Monitor results.

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The Sliding Scale of Sales Transformation

Mike Kunkle

That depends on a variety of factors, which I will share in this article. For the remainder of this article, let’s consider how to determine when each of these approaches is appropriate. Full training on diagnostic methods is beyond the scope of this article, but we’ll share some helpful ideas. Business Transformation Overhaul.

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The 3 Mistakes Every Company Makes Building the Outbound Sales Model

Openview

Editor’s Note: The following article is based on Liz Cain’s presentation at SalesLoft’s Rainmaker Conference. You don’t know your top segments, and if you do you’re not prioritizing them. But, to make outbound work, you need to get hyper-focused and be relentless in prioritizing your efforts. The year is 1999.