B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers
SuperOffice
JULY 5, 2022
B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). And that’s where modern day B2B marketing begins.
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