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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Evolution is constant in today’s world-class B2B marketing teams. Assessing Marketing Team Capabilities for Customer Acquisition.

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). And that’s where modern day B2B marketing begins.

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B2B CMOs: Shift Your Priorities Beyond Leads

Customer Think

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’&nbs. &nbs.

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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

Focus on the core business drivers that B2B Marketing is fully capable of providing. The top three success metrics for B2B marketing include: Lead Generation team % of Contribution to Sales Revenue (Wins). There is so much interesting click data available. Executive marketing leaders need to push the debris aside.

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

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The Impact of Your Digital Evolution on Your Customer Acquisition Cost

SBI Growth

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.

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11 Sales Metrics Every B2B Organization Should Be Tracking

Hubspot Sales

While tracking metrics is an important activity for all sales organizations, B2B sales teams face unique challenges. In B2B sales, the stakes are often much higher, and closing the deal can be a more involved process. That's why defining and tracking relevant metrics for your B2B sales organization is critical for success.

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