SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Software 100

Software Software Marketing Cybersecurity 100

PandaDoc

MAY 8, 2024

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What is the difference between SMB vs B2C? What are SMB sales?

B2C 52

B2C Small Business Sales Decision-making 52

SBI

SEPTEMBER 5, 2019

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. The acquisition of AsdeqLabs expands Bigtincan’s capabilities in sales enablement as well as the growing field of revenue enablement across the enterprise. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

Acquisition 27

Acquisition Account Planning B2C Banking 27

PandaDoc

JUNE 11, 2024

Compared to B2C (business-to-customer) selling, B2B selling is much more complex. Reliable revenue: Because B2B buyers aren’t as fickle as B2C buyers, you can rely on them to make regular orders, generating predictable revenue. Unlike B2C, B2B supplier sales are made in large quantities.

B2B 52

B2B B2C Sales Decision-making 52

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Traditionally, mass media is considered the best bet for creating brand awareness as it is most cost effective in terms of the number of potential customers reached – especially in B2C markets. Strategies: 1.Awareness

Marketing 98

Marketing Value Proposition CRM Publishing 98

QYMATIX

NOVEMBER 13, 2023

All B2B buyers will be B2C buyers in their own lives. The software available in the marketplace can be used to understand customer behaviour, improve supply chain management and boost inventory optimisation. CALCULATE NOW THE ROI OF QYMATIX PREDICTIVE SALES SOFTWARE &nbsp 9. Talk to our expert team today.

B2B 52

B2B Artificial Intelligence Suppliers e-Learning 52

Zendesk

OCTOBER 20, 2023

A few examples include: Internal knowledge base software for employees Knowledge base software for customers and employees FAQ software Community forums Then, determine how you’ll communicate updates, changes, or improvements both internally (for customer service teams) and externally (for your customers).

B2C 52

B2C Customer Experience B2B Software 52

SBI Growth

OCTOBER 7, 2018

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

Software 91

Software Software Communication Sales 91

QYMATIX

MARCH 1, 2022

The B2C area is so severely restricted that it is no longer possible to cold call. So, you need new customer acquisition and also cold calling. New Customer Acquisition and Cold Calling. With a previously fixed appointment with a potential new customer, most farmers also get along well with the acquisition of new customers.

Acquisition 40

Acquisition Artificial Intelligence Sales B2B 40

SBI Growth

OCTOBER 19, 2018

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

Digital Transformation 76

Digital Transformation Digitalization Customer Experience Software 76

Zendesk

NOVEMBER 23, 2021

Business development runs a little differently than other departments, as representatives are looking to expand B2B sales and B2C sales, often through cold outreach methods. Client acquisition rate. Client acquisition rate (CAR) refers to the number of prospects who actually. Customer acquisition cost (CAC).

Sales 52

Sales Acquisition CRM B2C 52

QYMATIX

MARCH 29, 2022

The fact that customers migrate to competitors is completely normal and is usually compensated by the acquisition of new customers. However, this is much more difficult in the area of private end consumers (B2C) at Amazon. New Customer Acquisition. CALCULATE NOW THE ROI OF QYMATIX PREDICTIVE SALES SOFTWARE.

Sales Analytics 40

Sales Analytics CRM Artificial Intelligence Acquisition 40

ACT

APRIL 11, 2023

Seventy percent of B2C marketers report the same. Let’s say you’re building a payment platform for software-as-a-service (Saa)S businesses. A strong referral program can help you win customer loyalty and drive revenue without increasing customer acquisition costs. A CRM like Act!

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Brooks Group

MARCH 27, 2023

Technology Management In order to increase sales productivity, the IT team frequently works in conjunction with sales operations to monitor the adoption and use of sales technology platforms and software. Use the right sales tools and software to operate day-to-day tasks or sales activities.

Sales 52

Sales Sales Training Advertising Profitability 52

Insightly

JULY 25, 2023

While an ICP is relevant in both B2C and B2B marketing scenarios, we’re primarily focused on B2B in this article. Those may be tied to revenue, customer acquisition cost, and/or sales cycle length. What is an ideal customer profile? Once you identify the categories, get specific. Were they expensive to acquire?

Manufacturing 52

Manufacturing B2C Decision-making B2B 52

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. Suppose you're sell marketing and sales automation software. Because you're dedicating greater resources to individual amounts, your customer acquisition cost (CAC) will rise.

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

Hubspot Sales

AUGUST 21, 2023

We typically see this model with B2C purchases in which a customer can find and buy a product via a website, like Netflix or Amazon. Reduce customer acquisition costs. As a business owner , you’ll also need to optimize your customer acquisition cost. Strategize ways to tap into your existing customer base.

Marketing 98

Marketing Brainstorming Advertising Decision-making 98

PandaDoc

APRIL 28, 2023

So, what is CRM software doing for today’s companies, what types of companies use a CRM, and which CRM strategies can you use to benefit your teams and customers? Our document workflow software has native integrations both with Salesforce and a range of other CRMs. Types of CRM software and their benefits Not all CRMs are the same.

CRM 52

CRM Onboarding Software Software 52

QYMATIX

AUGUST 8, 2022

The growth of e-commerce in the German B2C sector reached saturation after 2010, as the last record growth of almost 30% was recorded in that year. One former manager wrote me: “in retrospect, the company simply placed too great a focus on permanent growth through acquisitions. Is B2B commerce facing a turning point? Yes, it should.

Logistics 40

Logistics e-Learning Telecommunications B2B 40

PandaDoc

FEBRUARY 28, 2025

HubSpot is a great choice for SaaS, e-commerce, marketing, and both B2B and B2C companies. Gong : This conversion analytics software transcribes and analyzes sales calls, providing valuable insights that boost sales performance. Marketing ROI metrics Customer acquisition cost (CAC) : The cost to acquire a new customer.

e-Learning 52

e-Learning Decision-making Finance CRM 52

Zendesk

JUNE 28, 2022

Enterprise processes often mean a higher cost of customer acquisition, a longer sales cycle, and a tougher audience for sales pitches. B2B sales training focuses on sales between businesses, rather than from business to customer (B2C). SaaS stands for Software as a Service. B2B sales training. SaaS sales training.

Sales Training 52

Sales Training B2B Sales Profitability 52

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning Onboarding B2B 20

SmartKarrot

MARCH 9, 2022

In recent times, there has been a growing emphasis on adopting a product-led approach, especially in the Software-as-a-Service (SaaS) market. Lowers sales acquisition cost. This means that the teams work together to create better output in terms of customer acquisition. However, B2B businesses may find it to be difficult.

Acquisition 10

Acquisition B2C Sales Customer Success 10

SmartKarrot

APRIL 24, 2020

Customer segments are groups of customers that share common characteristics like industry, number of employees, products, location, etc for B2B marketing and gender, age, preferences, demographics, etc for the B2C market. Specific customer segments make it easy to test pricing options for your subscription-based software.

B2C 12

B2C Customer Success Profitability B2B 12

SmartKarrot

MARCH 8, 2022

A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. An advocate for inclusion and diversity, Dana is proficient in scaling businesses with the help of customer acquisition and retention. Amarachi Ogueji. Daphne Lopes. Maranda Dziekonski. Ronni Gaun.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SmartKarrot

JULY 30, 2021

Be it B2B or B2C, a subscription model of business, or any other, customer loyalty is the biggest gain for companies from customer success. SaaS, more than any other field, needs a solid customer success plan because that’s what will give you an insight into how, if at all, a customer is achieving his milestones using your software.

Customer Success 10

Customer Success Onboarding Acquisition B2C 10

SmartKarrot

AUGUST 10, 2021

How will you perfect your software? Whether you are a B2B SaaS or B2C, what will be your two primary goals? New users acquisition User retention. And the key to increasing acquisition and retention? By studying what people do with it, how they use it, their experience, the pain points, etc. What is behavioral analytics?

eCommerce 10

eCommerce Acquisition B2C Software 10

SmartKarrot

OCTOBER 26, 2022

Then, adjust your acquisition techniques, as necessary. From customer acquisition to revenue, they may be seen at every stage of the customer journey map. The consumer world and how B2C companies develop and maintain customer connections may teach B2B marketers a lot. Apply smart playbooks to “least common multiple” tasks.

Account Management 11

Account Management B2B Management Advertising 11

Agile CRM

FEBRUARY 18, 2021

What is a Lead Management Software? A lead management software such as Agile CRM is a software that helps to automate the processes of lead management. Lead management software helps to nurture leads and this is a necessary precursor to both the B2C and B2B sales management processes.

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Software Software Management CRM 98

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world. However, it also applies to B2B businesses. Then comes the adoption stage.

B2B 10

B2B Onboarding Customer Success B2C 10

SmartKarrot

JULY 7, 2023

It can be utilized with ease by B2B and B2C businesses as well. You might also like: Looking for Account Management Software? CRMs Are Not Enough, Select the Right Customer Success Solution – Account management software is a tool that helps businesses reduce churn, increase customer acquisition, retention, and revenue.

Business Growth 10

Business Growth Account Management B2C Profitability 10

Apptivo

JULY 26, 2022

The customer profiles within the CRM software will be highly helpful in tracking and monitoring existing and potential customers. Customer profile in CRM will capture what is happening inside the CRM software that lets you know of the connections and communications between you and your customers based on plausible events and history.

CRM 52

CRM B2C Profitability Decision-making 52