Groove HQ

MAY 21, 2024

Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Today, […] The post 7 Simple Strategies for Maximizing Customer Acquisition appeared first on Groove Blog. Fortunately, you’re not limited to just one marketing channel.

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Acquisition Marketing 52

Customer Think

AUGUST 1, 2021

The same can be said about mergers and acquisitions (M&As). It’s about having the right amount of this and the right amount of that and the correct amount of time to ensure the melange is what you imagined. The advertising and marketing industry has seen […].

Acquisition 72

Acquisition Advertising Marketing Leadership 72

Brooks Group

JANUARY 9, 2025

New sales metrics should track pipeline velocity, conversion rates, and new logo acquisition. For new sales, incentivize new logo acquisition and deal closure. Establish Clear Metrics Account management KPIs should include retention rates, account growth, and customer satisfaction.

Account Management 100

Account Management Management Sales Value Proposition 100

Showpad

NOVEMBER 21, 2021

When we were acquired by GHX in January 2020, I turned my focus to more acquisition-based enablement. The post How Jaclyn D’Arcy at GHX Drives Sales Readiness | Building Modern Sellers Blog Series appeared first on Showpad. I was helping solve questions like, how is Lumere getting integrated into GHX?

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Supply Chain Healthcare Onboarding Sales 98

Customer Think

JANUARY 14, 2023

However, if you’re methodical in the way you handle a merger or acquisition, you will be better off than not. Merger and acquisition activity continues to hit incredible highs with more than 50,000 deals announced […].

Acquisition 75

Acquisition Leadership 75

Groove HQ

AUGUST 29, 2024

That’s especially true when you’re faced with customer acquisition challenges […] The post 6 Customer Acquisition Challenges Small Businesses Face (And How To Overcome Them!) appeared first on Groove Blog. Attracting customers often feels like an uphill battle.

Small Business 52

Small Business Acquisition 52

Showpad

NOVEMBER 28, 2021

Our sales team partners with our largest customers (those with global end users and multiple decision makers) to support their customer acquisition process. The post How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series appeared first on Showpad. Let’s talk more about Shared Spaces.

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Strategic Account Management Association

JUNE 30, 2021

They come from our acquisition of a software company and, boy, are they really smart.” The post The Challenge of Selling Expertise (Not Product) appeared first on Strategic Account Management Association blog. That’s just being a broker. You have to be able to say, “I really understand these problems. Register here.

Digitalization 520

Digitalization Organization Account Management Management 520

ACT

NOVEMBER 14, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

Customer Think

MAY 4, 2021

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence. But to give some context, if it were needed, Apple has 1.65bn active devices worldwide and Google handles 3.5bn daily searches, with Chrome accounting for 60% of global […].

Acquisition 117

Acquisition Digitalization Marketing 117

SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

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B2B Marketing Acquisition Media 129

Customer Think

AUGUST 23, 2024

Accelerating Customer Acquisition through Customer Experience Transformation Most CMO’s and C-Suite members expect that a good customer experience will help their customer acquisition efforts – but few companies can forecast the impact so that the CX efforts can be analytically compared to traditional sales or marketing improvement efforts.

Acquisition 52

Acquisition Customer Experience Marketing Sales 52

Flevy

OCTOBER 5, 2023

It was Andrew Chen who gave the term widespread exposure through his blog titled, “Growth Hacker is the new VP Marketing.” It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Mike Kunkle

OCTOBER 8, 2023

Customer Experience is the golden thread that weaves together acquisition, retention, and advocacy. Win-Loss Analysis, as well as CSAT, CX, and NPS surveys, combined with Customer Advisory Boards can accelerate the acquisition of data and customer insights.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

Customer Think

JULY 21, 2021

According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right. Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX).

Acquisition 141

Acquisition Customer Experience 141

Customer Think

NOVEMBER 8, 2021

Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C. Photo by Unsplash, CC0 1.0 Manufacturers can serve as a valuable resource to their customers by implementing digital strategies. It makes doing business simpler, which is another excellent growth strategy.

Manufacturing 136

Manufacturing Customer Experience B2C Acquisition 136

Hubspot Sales

NOVEMBER 21, 2018

Essentially, organic growth is growth that's achieved by the company, versus growth that's achieved through mergers and acquisitions or rounds of funding. Consider: Longer blog posts generate 9x more leads than shorter ones. That said, you're not going to dethrone the king with 1-2 blog posts. Create a concrete plan.

Organization 145

Organization Marketing Acquisition Stakeholders 145

Mike Kunkle

NOVEMBER 21, 2023

Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years). Commercial insights are also required to help buyers recognize problems they may not yet see coming.

Acquisition 130

Acquisition Sales Decision-making Account Management 130

Customer Think

APRIL 23, 2021

.” This has led to gems of “wisdom,” “PLG is an end user focused growth model that relies on the product itself as the primary driver of customer acquisition… PLG companies are able to grow faster [.]. The post Product Led Growth first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

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Acquisition Innovation Sales 86

SalesGlobe

JANUARY 4, 2023

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

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Acquisition Leadership Communication Innovation 52

SalesGlobe

FEBRUARY 13, 2023

For more on role definition, see the first blog in this series. Contact Us The post Mergers and Acquisition Series Part 2: Incentive Compensation Alignment appeared first on SalesGlobe. When you force the same plan across “seemingly similar or the same” sales roles, you can create massive confusion and not get the expected outcomes.

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Acquisition Innovation Retail Communication 52

Customer Think

JANUARY 6, 2023

But as every customer experience (CX) professional out there knows, just because retention is easier than acquisition doesn’t mean that […].

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Acquisition Customer Experience 124

Upland

AUGUST 30, 2023

There are several strategies businesses can adopt for this: Content Marketing : Produce informative blog posts, infographics, and videos that provide value and address common pain points within your industry. This word-of-mouth marketing can lead to new customer acquisitions easily.

Decision-making 195

Decision-making Software Software Retail 195

SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

SalesGlobe

MARCH 30, 2023

As the Mergers and Acquisitions series comes to a close, we will dive deeper into pay levels and total target compensation. Role Alignment Now, let’s fast forward a year or so into the acquisition. You understand your coverage model, and your sales strategy reflects synergies and outcomes of the acquisition.

Acquisition 52

Acquisition Shareholders Communication Investors 52

Customer Think

OCTOBER 5, 2021

It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. Ask any sales person, “What do you want from marketing?’&nbs. &nbs.

B2B 119

B2B Acquisition Marketing Sales 119

Hubspot Sales

DECEMBER 12, 2017

Customer Acquisition Cost. Jason Lemkin , co-founder of two successful SaaS businesses, founder of the SaaStr Blog , and arguably the godfather of SaaS, warns, “Don’t obsess over sub metrics, but obsess over the key metrics that tie into your revenue growth.”. Sales Qualified Leads. Lead Velocity Rate. Revenue Per Lead.

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Sales Acquisition Software Software 144

Customer Think

SEPTEMBER 11, 2021

It has had a huge impact on the industry, with benefits related to internal processes, new customer acquisition, and policyholder loyalty. And, it […].

Insurance 119

Insurance Suppliers Acquisition 119

Hubspot Sales

AUGUST 25, 2018

A quick Google search or skim through your favorite sales blogs will show article upon article about how to hire the perfect reps, increase customer retention, and write the perfect sales job description -- for good reason. Here's an example highlighting the difference between results and behaviors: Desired result : New customer acquisition.

Sales 111

Sales Acquisition Account Planning Sales Management 111

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Hubspot Sales

SEPTEMBER 14, 2020

The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Know how to garner attention in the awareness stage through blog posts, videos, or infographics. Make sure your social media profiles are fully fleshed out.

Digitalization 137

Digitalization Marketing Media Facilitation 137

Customer Think

APRIL 16, 2023

According to a report by Twilio, in the face of recession, 67% of businesses are shifting focus from customer acquisition to customer retention. With ongoing shifts in the economic climate, customer retention continues to be a main focus—and in many cases, it has become even more important in 2023.

Acquisition 111

Acquisition 111

Customer Think

JULY 27, 2021

Data is often referred to as the most important commodity on earth, eclipsing even oil. It’s hard to imagine a world in which the thirst for data is finally quenched. Businesses seem to want as much as they can get, even if the volume of information is outpacing their ability to keep up. But similar […].

Acquisition 87

Acquisition Digitalization Marketing 87

Showpad

AUGUST 4, 2020

Welcome to the fourth post of this blog series for executives, where I will take you on a scalability journey. We already covered a lot of ground in this series, and I only mention it here because these previous blog posts are an important foundation for our scalability discussion today. How do you scale sales enablement?

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Sales Digital Transformation Onboarding Government 140

Hubspot Sales

AUGUST 8, 2019

Customer acquisition cost (CAC). Here are the SaaS metrics to measure: Customer Acquisition Cost. Cost of customer acquisition (CAC) is the average amount of sales and marketing expenses required to acquire one new customer. Here are some potential components of your CAC: Inbound marketing (blogging, SEO, social media).

Acquisition 145

Acquisition Sales Media Meetings 145

Customer Think

JULY 27, 2021

announced the acquisition of Five9, Inc. According to the press release “the acquisition is expected to help enhanc. On July 18, 2021, Zoom Video Communications, Inc. in an all-shares transaction. The transaction values Five9 at around $14.7

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Acquisition Marketing Communication 91