SBI Growth

OCTOBER 3, 2013

The Edelman Trust Barometer has done extensive research on B2B decision making. They found 84% of B2B decision makers begin the buying process with a referral. In addition, customer acquisition costs are reduced as reps create their own opportunities. You’re not asking your reps to write books or whitepapers.

Acquisition 130

Acquisition Sales Decision-making B2B 130

SuperOffice

JULY 5, 2022

Find out how they use your product and services and what you can do to make their workday better. This is your existing customer profile and you can use the feedback they share to make your products and services better, which helps to keep them longer. Create an ICP/ buyer persona that makes it clear who this type of customer is.

B2B 129

B2B Marketing Acquisition Media 129

ACT

NOVEMBER 14, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

SBI Growth

DECEMBER 2, 2013

As an example, you may run 3 different types of campaigns for the year: Growth campaigns focused on increasing the wallet share from your existing book of business. Acquire campaigns focused on new logo acquisition within a specific vertical, channel or region. In many cases the overall campaign framework or approach remains the same.

Marketing 124

Marketing B2B Decision-making Acquisition 124

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

ReviewTrackers

APRIL 20, 2021

Customer Acquisition: Banking Strategies. So, therefore, have the methods and strategies for customer acquisition in banking. And what can banks and financial marketers do to influence the decision-making process? Read on as we share cost-effective strategies for customer acquisition in banking.

Banking 49

Banking Acquisition Media Advertising 49

Corporate Visions

DECEMBER 12, 2019

When Sales Enablement first showed up in the B2B enterprise, the role became a sidekick to the in-person, acquisition-focused selling conversation. In fact, it’s more convoluted than ever, handoffs are less defined, and buyers are struggling to make sense of their options. Sales Enablement has the opportunity to evolve in a big way.

Acquisition 90

Acquisition Decision-making Sales B2B 90

Clarity Engagement Solutions

NOVEMBER 9, 2020

Because the changing dynamics make it more complex day by day. – The effect of merger and acquisition activity. Download our e-book now! 3 CRITICAL INSIGHTS THAT CANNOT BE IGNORED. Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. – Patient empowerment.

Supply Chain 91

Supply Chain Healthcare Suppliers Stakeholders 91

SalesGlobe

APRIL 27, 2022

And today we’re going to talk about M&A mergers and acquisitions as related to the sales organization Michelle. Yes, we are Mark what we know is that 2021 it was an unprecedented time for merger and acquisition activity. So it becomes part of their growth strategy to grow by acquisition and not so much organically.

Acquisition 52

Acquisition Sales Account Management Organization 52

SalesGlobe

JANUARY 4, 2023

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

Acquisition 52

Acquisition Leadership Communication Innovation 52

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Hubspot Sales

APRIL 6, 2020

Inbound sales benefits buyers at each stage of the buyer process: awareness , consideration , and decision. Train the sales team by making them wear customers’ shoes. Today, a large part of our training program involves making reps create their own website and blog and then drive traffic to it. Time to track! Competitiveness.

Sales 144

Sales Decision-making CRM Value Proposition 144

Hubspot Sales

JANUARY 21, 2019

The following sections outline the different spokes that make up the proverbial startup wheel. Getting funded by outside investors doesn’t necessarily make it easier, either … considering that 75% of funded startups fail. Organic growth refers to growth achieved by internal initiatives — versus external funding or acquisitions.

Investors 145

Investors Profitability Innovation Decision-making 145

SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. We’ve written a few books, we publish lots of content. Please feel free to leave any questions you have in the chat and we will make materials available to you after the session. We also know that technology acquisitions is leading the way. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Mike Kunkle

MAY 11, 2022

Understanding general buyer personas and buyers’ journey or buying processes, including challenges, opportunities, impacts, needs, objectives, priorities (COIN-OP), decision process, decision criteria, decision roles, desired outcomes with metrics and measures, and consideration of both the decision makers’ business and personal needs.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

Openview

DECEMBER 12, 2018

Importance of understanding decision science. The neuroscience community’s understanding of how the brain makes decisions has accelerated rapidly in just the past few years. Optimizing selling activities, tools and processes with how the buying brain makes decisions would be a really valuable thing to know, right?

Sales 100

Sales Decision-making Leadership Financial Services 100

Hubspot Sales

JUNE 22, 2018

These 45 tips from three remarkably insightful sales experts should make it much easier for you. If so, make this clear in your message. Cite events such as earnings reports, new products they've launched, personnel changes, jobs posted, acquisitions, layoffs, or macro economic changes like market conditions.

Value Proposition 112

Value Proposition Sales Decision-making eCommerce 112

Hubspot Sales

NOVEMBER 16, 2018

Harvard Business School professor, Michael Porter, introduced a simple value chain model in his book, " Competitive Advantage ". Together, the primary and support activities make up the value chain. Template for Financial Acquisitions. Porter's Value Chain Analysis. Value Chain Analysis Steps. Firm Infrastructure.

Food and Beverage 142

Food and Beverage Logistics Suppliers Profitability 142

ReviewTrackers

APRIL 12, 2019

Customer Acquisition: Banking Strategies. So, therefore, have the methods and strategies for customer acquisition in banking. And what can banks and financial marketers do to influence the decision-making process? Read on as we share cost-effective strategies for customer acquisition in banking.

Banking 36

Banking Acquisition Media Advertising 36

Corporate Visions

JULY 18, 2019

If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. In other words, the majority of sales and marketing spend goes to customer acquisition, which only amounts to 20-30 percent of your customer lifecycle. Not customer expansion. Hope you’re doing well!

Acquisition 80

Acquisition Customer Success Marketing Decision-making 80

Account Management Skills

FEBRUARY 6, 2023

It’s mergers and acquisitions. Better to make use of them than to try and escape from them, I say. So make commercial finance people your friend in your takeaway. You can read more here. Transcript: Jenny Plant 00:02 So today we’re covering a topic that I haven’t spoken about before. Jenny Plant 04:29 Right.

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Corporate Visions

OCTOBER 17, 2019

Over the years, a number of psychological studies have shown that when faced with a decision, the majority of people tend to stick with their status quo. And most of the time, you aren’t even aware of how this bias affects your decisions. And people are twice as motivated to make a decision to avoid a loss than to achieve a gain.

Marketing 66

Marketing Acquisition Decision-making Sales 66

Hubspot Sales

FEBRUARY 15, 2018

Now, his businesses make millions of dollars each year. To make ends meet, DeJoria lived in his car. The business was profitable within months -- thanks in large part to Mary Kay’s decision to give her sales reps commission for referring new salespeople. John himself is worth $300 million. John Paul DeJoria. Joe Girard.

Banking 112

Banking Manufacturing Finance Advertising 112

Red Star Kim

JUNE 7, 2023

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Hubspot Sales

FEBRUARY 11, 2022

When booking a flight, you have a few options to consider. This decision is often affected by your second option: what type of seat will you choose? But making a profit with economy pricing is a volume game — meaning the only way to a profit is to consistently entice a large number of customers. Customer Acquisition.

Food and Beverage 98

Food and Beverage Advertising Retail Profitability 98

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. It’s about fine-tuning your processes and strategies to ensure that interested prospects take the desired action – whether it’s signing up for a trial, requesting a demo, moving to the next step, or making a purchase.

Customer Experience 130

Customer Experience Profitability Decision-making Marketing 130

SalesPop

MARCH 25, 2021

In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. It’s not discussed much, not even in books. I’m currently making a point of this at Pipeliner, as we finish the task of bringing our remaining customers fully into the cloud. It actually seems like a blind spot.

Account Management 98

Account Management Management B2B Advertising 98

CMOE

JUNE 21, 2021

This may include becoming knowledgeable on Equal Employment Opportunity (how it applies to employment decisions), timekeeping and pay issues (how to maintain accurate time records and handle unapproved overtime), and discrimination and harassment (how to prevent it and what to do when it happens). Talent Acquisition. Guiding the work.

Onboarding 98

Onboarding Leadership Emotional Intelligence Communication 98

Planview

AUGUST 11, 2022

Plus, I make myself available to have meetings with managers or employees who need professional or personal questions answered, meetings around our HR projects, and benefits. I make time to have lunch with my daughters upon their return from school and another break with my youngest son once he comes home from school.

Brainstorming 98

Brainstorming Meetings Decision-making Leadership 98

Arpedio

FEBRUARY 23, 2024

Marketing Operations: Marketing operations focus on the infrastructure, processes, and technologies that enable marketing teams to execute campaigns, measure performance, and drive customer acquisition. Gain actionable insights and analytics for data-driven decision-making.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

ReviewTrackers

AUGUST 21, 2018

There is a vital shift happening right now in healthcare marketing and patient acquisition. Here are 4 patient acquisition strategies that you can implement today: Healthcare Marketing Strategies to Drive Patient Acquisition. Add a “Schedule / Book an appointment” option on your Facebook page and Instagram bio.

Healthcare 26

Healthcare Acquisition Marketing Media 26

ReviewTrackers

MARCH 17, 2020

There is a vital shift happening right now in healthcare marketing and patient acquisition. Here are 4 patient acquisition strategies that you can implement today: Healthcare Marketing Strategies to Drive Patient Acquisition. Add a “Schedule / Book an appointment” option on your Facebook page and Instagram bio.

Healthcare 26

Healthcare Acquisition Marketing Media 26

Hubspot Sales

JULY 17, 2019

It views each action the salesperson will take (Identify, Connect, Explore, Advise) in relation to where the buyer is in their process (Awareness, Consideration, Decision). Think through every part of your sales process, and identify where you could streamline processes or make your reps’ lives easier with the right technology.

CRM 100

CRM Sales Software Software 100

Red Star Kim

JULY 11, 2022

In some cases this might involve opening in new territories, forming international alliances or mergers and acquisitions. None for size of business, size of transaction, decision-making, nature of buyer). Book review: B2B Marketing strategy (kimtasso.com) February 2022. Which segmentation approaches does your firm use?

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

LinkedFusion

SEPTEMBER 22, 2022

When people can rent cars, furniture, houses, toys, and books as well, then why not rent software and use it. When a company sells its software to a buyer, it makes money once. The only drawback of SaaS as a business model is the high cost of customer acquisition. SaaS allows for an easy decision-making process.

Internet 52

Internet Acquisition Customer Life Cycle Decision-making 52

LinkedFusion

SEPTEMBER 22, 2022

When people can rent cars, furniture, houses, toys, and books as well, then why not rent software and use it. When a company sells its software to a buyer, it makes money once. The only drawback of SaaS as a business model is the high cost of customer acquisition. SaaS allows for an easy decision-making process.

Internet 52

Internet Acquisition Customer Life Cycle Decision-making 52