article thumbnail

Growth Hacking Experimentation

Flevy

Foster a culture of brainstorming and hypothesis development. The process should have well-defined steps from brainstorming ideas to creating hypotheses, executing hypotheses, and prioritizing ideas. Foster a culture of brainstorming and hypothesis development. Establish objective. Prioritize ideas. Evaluate results.

article thumbnail

Excellence Accelerator – Unlock the Potential of Your Marketing Team

SBI Growth

Marketing leaders are under pressure to drive new customer acquisition. SBI Lead Generation programs routinely brainstorm new ideas to drive inquiries into the top of the funnel. The goal is to generate higher value ideas to drive increased customer acquisition. Evaluate new ideas. Executive opportunity cost.

Marketing 130
article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! I loved this book - it follows a 7-step technique to problem solving and uses a visual system to help you break down and understand all the moving parts. (I

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

Get your team together and brainstorm the various job titles that could be impacted by your solution. Content research: Brainstorm content topics that include that keyword. As a business owner , you’ll also need to optimize your customer acquisition cost. Gatekeeper: Blocker in getting a product implemented or approved.

Marketing 145
article thumbnail

How Good is Your Marketing Team?

SBI Growth

Collaborate, brainstorm and build a go to market test plan within your process. There are three opportunities for high-leverage engagement: New Capability Acquisition – teams struggle when adding a net new capability. Share relevant articles with the team and decide together if new trends are worth testing.

Marketing 118
article thumbnail

How to Motivate Your Sales Team: A Behavioral Approach

Hubspot Sales

and "Do you enjoy brainstorming on the fly or getting your thoughts together prior to a meeting?". Going through a merger or acquisition? Here are two ways you can collect behavioral people data: Ask each person on your team questions like, "Do you prefer public shoutouts for a job well done or private recognition?"

Sales 136
article thumbnail

How Good is Your Marketing Team = How Good is Your Leadership

SBI Growth

Collaborate, brainstorm and build a go to market test plan within your process. There are three opportunities for high-leverage engagement: New Capability Acquisition – teams struggle when adding a net new capability. Share relevant articles with the team and decide together if new trends are worth testing.