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Get your team together and brainstorm the various job titles that could be impacted by your solution. They show this through digital behavior like downloading an ebook or joining a webinar. Content research: Brainstorm content topics that include that keyword. Gatekeeper: Blocker in getting a product implemented or approved.
It can be a discount code, webinar, white paper, ebook, template, or another resource. This is why lead magnets are a critical component of any customer acquisition strategy. You could create a gated ebook that shares your founder’s lessons from the first year of business. What is a lead magnet? What makes a good lead magnet?
The CEO of Tyre Recruiting decides to use the inbound sales methodology to drive their customer acquisition process. For example, inbound salespeople may offer a free consultation or ebook about the area the buyer is researching. You had to complete a form to downloaded an ebook of ours. Could you do a webinar or a seminar?
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Get your team together and brainstorm the various job titles that could be impacted by your solution. They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. Content research: Brainstorm content topics that include that keyword.
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