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Marketing Report Guide: How to Create One and What to Include

Nutshell

Every marketing team should clearly understand whether its efforts are yielding results. However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. Table of Contents What is a marketing report?

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How to scale a business: Strategies for growing your SMB effectively

ACT

Aggressive growth, exacerbated operating costs, and intense competitionthese are just a few factors responsible for the downfall of these companies. However, that doesnt mean small business owners should focus on stability and shy away from growth. You cant survive in a competitive market if you dont grow your business.

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Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. An article on S&P Global covers this market movement. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. billion in 2020, up from about $25.5

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AARRR Growth Funnel

Flevy

Growth Hacking is neither “scoring some quick wins to kick-start growth” nor “breaking into something one should not.” It is an important element of Marketing aimed at organizational growth. It was Andrew Chen who gave the term widespread exposure through his blog titled, “Growth Hacker is the new VP Marketing.”

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6 ways to jump-start business growth in 2022

ACT

Whether your company is a new business or well established, here are six ways to jump-start your business growth strategy over the next 12 months. Market penetration: Increase your market share. Market development: Attract new customers (and retain existing ones).

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Why CRM in Project Management Is Important for Business Growth

Nutshell

Bringing sales, marketing, customer success, and project management teams together with a solid CRM software integration improves company-wide success and growth. Customer relationship management (CRM) software makes it easier for sales, marketing, and customer success teams to gather and extract customer data.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Access to new markets. Are they expanding through acquisition? Can they help you access new markets? Harmony Score clients based on how well they fit your solution, your culture and your business strategy. Profitable revenue and win-win for mutual growth are key elements of valuation. They’re open and honest.