Acquisition Business Planning Global Accounts 
DemandFarm
APRIL 13, 2023
Customer Acquisition Cost (CAC) The total cost associated with acquiring a new customer, including marketing and sales expenses. Customer Advocacy The process of mobilizing key accounts to become advocates for a company by getting testimonials, case studies, and referrals.
SalesGlobe
FEBRUARY 9, 2022
This evaluation should consider whether growth has come through the retention of current customer revenue, the penetration of customers through increased usage or additional products, or the acquisition of new customers. The structure may be developed around key segments – for example, the telecommunications industry or major accounts.
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