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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

The first communicates what a company wants to communicate, the second communicates what the company must communicate. The former is challenged with increasing customer revenue, acquisition and retention, while the latter is primarily occupied with reducing operating expenses and optimizing the manufacturing operations.

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Weekly Roundup: Tips for Communicating Change, Stats on the Future of Selling + More

The Center for Sales Strategy

> 7 Tips for Communicating Change – The Great Game of Business. Change is often uncomfortable, and adapting to it can be messy.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Developing rapport: Identify a buyers behavior style and tailor your communication to match. Account management training should emphasize the following skills: Relationship building and maintenance: Cultivate strong, long-term connections with key stakeholders through consistent communication and value delivery.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. They come from our acquisition of a software company and, boy, are they really smart.” I saw how they communicated to Fortune 500 companies with a lot of repetition. That’s just being a broker.

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The Role of Change Management in Mergers and Acquisitions

AchieveIt

There’s no shortage of studies on the failure rate of mergers and acquisitions (M&A). Ultimately, a merger or acquisition is a significant change for all parties involved. As a leader undergoing a merger or acquisition, you’re suddenly thinking beyond your team or company. It doesn’t look great either way.

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Now you know who you want to communicate with, the next step is to execute on a marketing strategy that’s relevant to them. ACQUISITION. Set a marketing goal. Reduce churn.

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