Remove Acquisition Remove Communication Remove Media
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Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. Varying modes of communication outnumber soft drink choices. Social media offerings advance in dog years. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Evolving your Marketing Team.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

On the right side are direct methods of acquisition. These 'old style' acquisition methods have until now been unaffected by Content Marketing. Email used to be for only acquisition and customer communications. However, most companies just automate the sending of more acquisition emails. Direct Email.

Marketing 127
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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). Traditional marketing models (e.g.

Media 100
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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Now you know who you want to communicate with, the next step is to execute on a marketing strategy that’s relevant to them. ACQUISITION. Set a marketing goal. Reduce churn.

B2B 129
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Marketing Report Guide: How to Create One and What to Include

Nutshell

Here are some key reasons why marketing reports are essential to make informed business decisions: Easy data access: Marketing reports provide an easy way to access crucial data on your KPIs across all critical channels, from social media and email marketing to SEO and paid ads. These determine which campaigns youll track in your report.

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5 Marketing Trends That will Impact 2013

SBI Growth

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. The aim being that the brand communicates trust, influences, and leads to an action. There has been a proliferation of tools and channels.

Marketing 126
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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Bring focus.