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What Are Some KPIs That an Ideal CRM Should Report?

Apptivo

Customer Acquisition Cost (CAC). Whether you’re running an eCommerce storefront, operating a SaaS business, or managing an online retailer, customer relations management (CRM) is an important part of doing it successfully. The secret ingredient to using CRM software effectively lies in your choice of KPIs. Abandonment Rate.

CRM 52
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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

CRM 155
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A Comprehensive Guide to Customer Profiles With 4 Free Templates

Nutshell

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Reduce your customer acquisition costs By determining your ideal customer through customer profiling, you can direct your resources toward customers who are more likely to purchase your products or services.

CRM 62
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129
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Make smarter decisions using business intelligence

Insightly

With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Below we lay out the golden metrics for sales, many of which can be measured by your CRM. Both should be part of your CRM dashboard so your team can see them upon login on a real-time basis.

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Make smarter decisions using business intelligence

Insightly

With the availability and affordability of tools like the modern CRM , the measurement of many metrics is automated. Below we lay out the golden metrics for sales, many of which can be measured by your CRM. Both should be part of your CRM dashboard so your team can see them upon login on a real-time basis.