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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Who’s attending webinars. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g.,

CRM 155
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Pre-sale Planning: Account Planning Use Cases

ProlifIQ

A Better Way: CRM-Integrated Account Planning With the right CRM tools such as ZoomInfo , Gong, Fathom, or Clay account data stays updated in real-time. Also include recent leadership changes, acquisitions, or significant events.” Static Account Plans Standardize processes with templates tailored to customer segments.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

Client Relationship Management (CRM) systems are the foundation upon which the success of professional services firms’ marketing relies. Those with roles in CRM, digital marketing, analytics and data stewardship will live and breathe the challenge of data quality and data compliance (GDPR). Hooray to that! Onboarding was rapid.

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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129
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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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Why you should align marketing and customer success teams

Insightly

For example, perhaps customers who come in through a webinar are less likely to churn. By investing in more webinars, you’ll improve customer long-term value. . Usually these are ‘help’ or ‘support’ articles, but sometimes they are videos, walkthroughs, or webinars. Using customer success documentation for content marketing.