SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers.

B2B 129

B2B Marketing Acquisition Media 129

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 130

Customer Experience Profitability Decision-making Marketing 130

Nutshell

AUGUST 21, 2020

Related: How to Build a Profitable SaaS Marketing Funnel. If there’s one thing that makes Nutshell’s approach to a free trial different, it’s that trial customers get unlimited access to live customer support—just like they would if they were paying customers. Overdeliver on customer experience.

Marketing 142

Marketing Onboarding Media B2C 142

Agile CRM

FEBRUARY 11, 2021

The end goal of customer analytics is to provide marketers with the necessary information to understand their customers and make data-driven decisions to provide the best customer experience. Profitability analysis. CRM analytics help see which groups or types of customers are bringing in the most ROI.

CRM 98

CRM Decision-making Digitalization Profitability 98

Zendesk

NOVEMBER 1, 2021

Consumers want to buy from companies that understand them and deliver customized experiences. In fact, the Zendesk Customer Experience Trends Report revealed that 66 percent of buyers expect personalization from brands. To offer personalized experiences , brands need customer intelligence.

Artificial Intelligence 98

Artificial Intelligence CRM Media Software 98

Arpedio

DECEMBER 20, 2023

Customer Lifetime Value (CLV) is a crucial metric that helps businesses assess the value of a customer over their entire lifetime. Understanding CLV can have a significant impact on business strategies , ranging from enhancing profitability to retaining customers effectively. The importance of CLV cannot be overstated.

Profitability 52

Profitability Acquisition Customer Experience Communication 52

Apptivo

JUNE 15, 2021

Apptivo’s Leads app optimizes your lead generation, quickly moves leads through the sales funnel and obtains a complete analysis of your customer acquisition cost. This forecasting data will allow you to schedule and plan your marketing strategies to raise or decrease profit margins. Sales Automation.

CRM 98

CRM Sales Decision-making Software 98

Hubspot Sales

MARCH 20, 2018

And that, coupled with freemium sales equaling a lower customer acquisition cost, makes it attractive to more businesses every year. They view the entire ecosystem and brainstorm ways to create a beautiful, powerful, end-to-end customer experience. The world has shifted to a “ try-before-you-buy ” mindset.

Software 111

Software Software Brainstorming Customer Success 111

Hubspot Sales

DECEMBER 4, 2023

With that in mind, your sales forecast should consider variables like the cost of customer acquisition, pricing, and competitor offers, among others. Sales forecasting shouldn’t only be about the numbers Diving into the numbers can be a rabbit hole that’s both interesting and profitable. However, it doesn’t tell the whole story.

Supply Chain 103

Supply Chain Sales Decision-making Retail 103

Nutshell

AUGUST 6, 2024

Annual recurring revenue, or ARR, is a metric used to measure the total revenue generated by all recurring customers over one year. Like with ACV, it’s based on the subscription model of sales, where customers pay a recurring fee to access your services. How can you increase ACV and ARR?

Financial Services 96

Financial Services Telecommunications Retail Profitability 96

Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

B2C 98

B2C Sales CRM Profitability 98

ACT

JUNE 3, 2021

First, loyal customers can provide up to 80% of a company’s revenue and typically spend 67% more on products and services than new customers. Second, customer loyalty is also easier to achieve and is more profitable than customer acquisition. Missed our webinar? No problem!

Marketing 52

Marketing Small Business Acquisition Customer Experience 52

Zendesk

JUNE 30, 2022

Customer success is key to business success, especially for startups that depend on retention for meeting revenue goals. For startups with a well-oiled customer success team, the opportunities for growth are immense. If you’re a startup, you’re probably wondering when—and how—to formalize your customer success team.

Customer Success 97

Customer Success Interpersonal Skills Leadership Investors 97

Arpedio

FEBRUARY 23, 2024

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. Enhance the customer experience throughout the entire lifecycle. Adapt quickly to market changes and evolving customer needs.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Flevy

FEBRUARY 17, 2024

Through a deep dive into these KPIs, we will guide you on harnessing the power of data-driven insights to foster a more personalized and engaging customer experience. Relevance : Changes in NPS can indicate shifts in customer loyalty and brand perception, guiding customer experience strategies.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Zendesk

APRIL 5, 2022

According to the Zendesk Customer Experience Trends Report 2022 , 61 percent of customers would leave a company for its competitor after just one bad experience—a 22 percent jump from last year. It’s now more important than ever for support teams to track customer retention metrics. 60 – 15 = NPS.

Retail 98

Retail Acquisition Customer Experience Prioritization 98

SuperOffice

FEBRUARY 28, 2021

Instead, this reflects customers’ growing demands for companies to merge their values into a customer-centric experience. According to McKinsey , customer-experience excellence starts with a clear vision at the top that shared by employees who are in direct contact with customers.

Marketing 55

Marketing Profitability Decision-making Customer Experience 55

Hubspot Sales

AUGUST 21, 2023

While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. Reduce customer acquisition costs. Strategize ways to tap into your existing customer base.

Marketing 98

Marketing Brainstorming Advertising Decision-making 98

Nutshell

JANUARY 14, 2020

Because of the high-stakes nature of SaaS selling, sales reps should be ready to include multiple decision-makers from a target company into their sales process and offer a high-touch, personalized customer experience. Customer Acquisition Cost (CAC). ” Jane Van Sickle , Sr.

Sales 127

Sales Software Software CRM 127

Zendesk

FEBRUARY 29, 2024

Revenue churn rate is a metric that helps businesses identify the monthly revenue they lose with every lost customer. In this guide, we cover the basics of revenue churn, how you can calculate and reduce it, and how being attentive to your customer experience (CX) can make a significant impact.

Artificial Intelligence 52

Artificial Intelligence Customer Experience Acquisition Onboarding 52

Planview

JANUARY 22, 2024

In this way, organizations can gain more confidence and clarity that resources are allocated to the products with the highest potential for success and profitability. The companies that can successfully address these issues will find themselves in a very profitable and advantageous position.

Innovation 69

Innovation Management Supply Chain Digital Transformation 69

PandaDoc

FEBRUARY 28, 2025

It focuses on connecting the three core pillars of RevOps to create team cohesion: People Aligning team members across sales, marketing, and customer success teams with common goals and clear accountability promotes effective collaboration and higher efficiency. RevOps allows you to better anticipate customer needs and improve retention.

Decision-making 52

Decision-making CRM e-Learning Acquisition 52

Arpedio

FEBRUARY 5, 2024

Whitespace in sales is a concept that holds immense potential for businesses seeking enhanced growth and customer acquisition. By tapping into previously unexplored market segments, businesses can acquire new customers and expand their customer base. Analyze customer data 3. New customer acquisition 3.

Acquisition 52

Acquisition Sales Decision-making Innovation 52

SuperOffice

FEBRUARY 14, 2022

Customer experiences, internal workflows, ongoing sales, and more – can all be managed by analyzing key metrics for success. Obviously, companies that don’t take good care of their customers don’t end up doing very well in the end. Customer Acquisition Cost (CAC). Customer retention cost.

CRM 65

CRM Acquisition Prioritization Customer Experience 65

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach. Customer-Centric Approach: This principle is inherently customer-centric.

Acquisition 52

Acquisition Customer Success Stakeholders Profitability 52

Zendesk

NOVEMBER 3, 2022

Build stronger customer relationships. Create personalized customer experiences using past interaction history and other important context. Consider interactive options like in-message checkout options that prioritize convenience and keep you one step ahead of customer needs. Connect the data dots.

Prioritization 52

Prioritization Acquisition Customer Experience Decision-making 52

PandaDoc

DECEMBER 21, 2020

By maintaining high subscription renewals, SaaS companies are able to ensure financial stability from customers. By lowering customer churn and increasing customer retention, the company can put energy towards customer acquisition or upselling. How Important Are Customer Renewals?

Energy and Utilities 52

Energy and Utilities Acquisition Software Software 52

Zendesk

FEBRUARY 8, 2023

We are delighted and honored to learn that we’re ranked #1 across three categories in G2’s 2023 Best Software Awards : #1 Best Software Product #1 Best Customer Service Product #1 Product for Mid-Market Pop the champagne! At Zendesk, we love to celebrate successes, but we know that we succeed only when our customers succeed.

Artificial Intelligence 52

Artificial Intelligence Acquisition Software Software 52

Brooks Group

MARCH 27, 2023

Further, alignment to optimizing the customer experience, compensating employees, automating processes, and analyzing and reporting performance metrics leads to true cohesion. Training Sales operation leaders are responsible for educating new hires and existing staff members to create profitable sales representatives.

Sales 52

Sales Sales Training Advertising Profitability 52

Tidio

FEBRUARY 26, 2021

From the business side, satisfied customers take less time to serve, need no acquisition spending, and are less sensitive to price changes. That’s the importance of customer retention strategies—they can reduce your spending and increase sales. Easy product returns should be a core part of your customer retention plan.

eCommerce 52

eCommerce Acquisition Retail Communication 52

Insightly

SEPTEMBER 5, 2023

Plus, employees in these states of mind deliver a poor customer experience, further damaging your bottom line. The challenge of measuring employee experience It’s challenging to measure EX because there are too many variables involved. And that means less profit for your business. Most companies use surveys.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Insightly

SEPTEMBER 5, 2023

Plus, employees in these states of mind deliver a poor customer experience, further damaging your bottom line. The challenge of measuring employee experience It’s challenging to measure EX because there are too many variables involved. And that means less profit for your business. Most companies use surveys.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

PandaDoc

FEBRUARY 28, 2025

Sales tracking is everything from pipeline management to new sales and overall improved profitability. Tracking helps businesses make smarter decisions that lead to higher revenue and better customer relationships. Word tracking in sales Sales isnt just about numbersits about conversations.

Sales 52

Sales Decision-making CRM Government 52

Flevy

FEBRUARY 19, 2024

Gross Profit Margin Definition : The percentage of revenue that exceeds the cost of goods sold (COGS), indicating how efficiently an organization uses its resources. Relevance : A low CAC relative to the value of the customer (Customer Lifetime Value) indicates a highly efficient and scalable business model, which is essential for growth.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Zendesk

AUGUST 11, 2021

Digitally savvy leaders are setting the standard for a good customer experience, and as a result, customers have come to expect that same quality of service from every brand. And 73 percent of customers say fast resolutions are the number one indicator of a good customer experience.

Digitalization 64

Digitalization Customer Experience Decision-making Healthcare 64

Apptivo

JULY 8, 2022

CRM manager helps you increase the customer acquisition rate and you can also increase the retention rate simultaneously. A CRM manager needs to have a complete understanding of the customers, the pain points and their entire journey in the sales process. And that is why you need a CRM manager for your business.

CRM 52

CRM Management Acquisition Communication 52

Apptivo

APRIL 19, 2022

While, both customer service and customer support might seem similar where both involve extending help to the customers, utilizing similar tools such as email, chat and phone for communication, employ similar set of skills to expedite the customer satisfaction levels and both are detrimental in delivering excellent customer experience.

Media 52

Media Customer Experience Profitability Decision-making 52