Corporate Visions

JULY 18, 2019

The post How to Drive More Growth from Customer Expansion Conversations by Anton Rius appeared first on Corporate Visions. If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. Not customer expansion. Train Customer Success for Sales Opportunities.

Acquisition 80

Acquisition Customer Success Marketing Decision-making 80

SmartKarrot

JANUARY 5, 2021

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

SmartKarrot

MARCH 15, 2022

There is a change in how things work from the onboarding process to prospects and customers. A great customer experience is now imperative in the business world. This leads to lower customer acquisition costs and higher retention costs. HubSpot uses content to engage customers and bring them onboard.

Marketing 10

Marketing Acquisition Onboarding Customer Experience 10

Nutshell

JANUARY 14, 2020

For the record, Incredo recommends a compensation structure split 50/50 between base salary and commission, where a rep would get 10% of new revenue driven—but not ongoing subscription revenue, as it’s the job of customer success and marketing to prevent churn and retain customers. Director of Sales & Onboarding at Unbounce.

Sales 127

Sales Software Software CRM 127

SmartKarrot

JULY 16, 2020

Of the many old adages in the customer success business, one says that keeping the clients that are already using your software is way better than attracting the new ones. Client retention is all about acquiring your customers, boosting revenue, and saving up the company’s money. Because Client Acquisition speaks Money.

Acquisition 10

Acquisition Client Onboarding Customer Success Onboarding 10

SBI

NOVEMBER 7, 2019

Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Headcount exceeds 800 across 12 offices.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20

Hubspot Sales

JULY 1, 2019

A successful account-based approach requires cross-department coordination. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. Because you're dedicating greater resources to individual amounts, your customer acquisition cost (CAC) will rise.

Stakeholders 84

Stakeholders Sales Finance Decision-making 84