Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success. Principles Behind Customer Success Strategies Customer success strategies are built on a proactive engagement model.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Brooks Group

AUGUST 6, 2024

In commodity-based industries or when selling to large customers with significant bargaining power, sales professionals must balance profitability with competitive pricing strategies. Reward sales achievements that demonstrate value creation, customer satisfaction, and long-term customer relationships. Challenge 5.

Manufacturing 103

Manufacturing Supply Chain Value Selling Sales 103

DemandFarm

OCTOBER 23, 2024

Customer Acquisition Cost (CAC): Calculate the cost of acquiring new enterprise clients and compare it to the lifetime value (LTV) of the client. Coordination: The sales team works with the customer success team to ensure seamless onboarding and implementation, requiring extensive internal and external coordination.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Hubspot Sales

JANUARY 11, 2021

PandaDoc is a proposal, contract, and document solution that helps you create, track, approve, and electronically sign sales (plus marketing, revenue ops, and customer success) documents faster. InsightSquared is a revenue intelligence platform for sales, marketing, and customer success. InsightSquared.

B2B 143

B2B Sales CRM Banking 143

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 130

Customer Experience Profitability Decision-making Marketing 130

Corporate Visions

SEPTEMBER 21, 2018

A few years ago, when a team of co-authors and I published The Three Value Conversations , we turned our focus (naturally) to three inflection points in the deal cycle that we thought—and still think—are fundamental to creating sales opportunities, bringing those opportunities through your pipeline, and negotiating a profitable close.

Acquisition 59

Acquisition Negotiation Profitability Customer Success 59

Jermaine Edwards

MAY 6, 2020

They began to see 20% of their customer base move to explore manufacturing overseas to reduce their own costs, access new markets and grow their profits. They identified existing assets and relationships to enable the “customer pivot” to happen. Over a number of years as taxes and new regulations drove-up their costs.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

PandaDoc

MARCH 17, 2025

While RevOps ensures that sales, marketing, and customer success teams are aligned to drive revenue growth, FinOps brings financial accountability and cost efficiency to cloud spending, helping organizations scale sustainably. RevOps and FinOps focus on aligning teams to drive business success, but their objectives differ.

Finance 52

Finance Profitability Decision-making Customer Success 52

Zendesk

MAY 19, 2022

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. A lead is any potential customer who expresses interest in your company’s products or services. Leads can be inbound (the customer reaches out to you) or outbound (you reach out to them). Customer acquisition cost (CAC).

B2C 98

B2C Sales CRM Profitability 98

Arpedio

FEBRUARY 23, 2024

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. It involves the alignment and integration of sales, marketing, and customer success functions to drive efficiency, effectiveness, and ultimately, revenue growth.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

Jermaine Edwards

APRIL 16, 2020

If you were to take “Adaptation Theory” into the current world you’ll see the three basic types of adaptations happening: Structural adaptation : change in the business model Physiological adaptation : new skill acquisition Behavioural adaptation : new thinking and systems. Poor internal and global customer collaboration.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Nutshell

AUGUST 21, 2020

Related: How to Build a Profitable SaaS Marketing Funnel. Every free trial aims to do one thing: give users a taste of what their life will be like when they’re a customer. You want them to experience not just what it’s like using your product, but also what it’s like to deal with your customer support and customer success teams.

Marketing 142

Marketing Onboarding Media B2C 142

Corporate Visions

AUGUST 16, 2018

New customer acquisition and demand generation just seem to get all the love when it comes to commercial spend and resources. Meanwhile, the vast majority of company revenue and growth in a given year will come from existing customers. The result? In fact, research reveals it’s quite wrong.

Acquisition 40

Acquisition Customer Success Profitability Communication 40

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach.

Acquisition 52

Acquisition Customer Success Stakeholders Profitability 52

Hubspot Sales

FEBRUARY 16, 2022

No one knows who our company is"), financial pain points ("Revenue is up, but profitability is low"), or process pain points ("Customer churn is high because our service department is inundated and can't keep up"). Consider, for instance, what your prospects' goals are — and then work backwards. "No

Sales 131

Sales e-Learning Media B2C 131

SmartKarrot

OCTOBER 15, 2020

Of the many business metrics that are used in the customer success niche, customer acquisition cost (CAC) accounts to be a crucial one. It is CAC that decides the strength of a client base and how to make a profit out of that. . What is Customer Acquisition Cost? CAC and Customer Success .

Acquisition 19

Acquisition Customer Success Transportation Profitability 19

Hubspot Sales

JULY 1, 2019

A successful account-based approach requires cross-department coordination. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. Your CRM holds a wealth of information about your ideal customers. Location and/or number of offices.

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

Nutshell

JANUARY 14, 2020

We look at new MRR, number of new customers, number of customers still with us at 90 days as well as their MRR…We also look at a number of feature-usage metrics during the first 90 days that indicate customer adoption.” Customer Acquisition Cost (CAC). ” Jane Van Sickle , Sr.

Sales 127

Sales Software Software CRM 127

PandaDoc

DECEMBER 21, 2020

By maintaining high subscription renewals, SaaS companies are able to ensure financial stability from customers. By lowering customer churn and increasing customer retention, the company can put energy towards customer acquisition or upselling. How Important Are Customer Renewals?

Energy and Utilities 52

Energy and Utilities Acquisition Software Software 52

SmartKarrot

OCTOBER 27, 2021

As they say, what goes around, comes around, holds true in the customer success niche too. Let’s face it – customer success as a subject is transformative. In simple words, it drives in more exponential value for both vendor as well as the customer. But how does customer success drive company market valuation?

Customer Success 19

Customer Success Marketing Acquisition Profitability 19

SmartKarrot

DECEMBER 20, 2021

It’s only recently that customer success has emerged from being a “nice-to-have.” Today, companies realize that a robust customer success function can help preempt churn and grow revenues without acquiring customers at an exponential pace. Why Customer Success Can Help VC Attention.

Investors 19

Investors Banking Customer Success Acquisition 19

SmartKarrot

DECEMBER 21, 2021

Role: Vice President, Customer Success Location: Columbus, GA, US (On-site) Organization: Global Payments Inc. As a Vice President of Customer Success, you will lead the team responsible for building and sustaining the strategic relationship with the customers and the revenue. testimonials, case studies).

Customer Success 3

Customer Success Retail Stakeholders Account Management 3

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. In order to ensure customer satisfaction, track and fix order errors in conjunction with our operations team. Work together with the product and seller success teams to address customer demands and issues.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. In order to ensure customer satisfaction, track and fix order errors in conjunction with our operations team. Work together with the product and seller success teams to address customer demands and issues.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

PandaDoc

FEBRUARY 28, 2025

Aligning sales, marketing, and customer success is more crucial than ever to avoid fragmented processes and inconsistent revenue streams. Keith Rabkin , President at PandaDoc A solid RevOps framework eliminates silos through a centralized revenue-focused strategy across key teams like sales, marketing, and customer success.

Decision-making 52

Decision-making CRM e-Learning Acquisition 52

Zendesk

APRIL 5, 2022

Customer churn rate is the percentage of buyers that stop purchasing products or services from your company within a given time frame. Churn is the ultimate indicator of a failure to retain customers,” says Scribe ’s customer success lead. How to measure customer churn rate.

Retail 98

Retail Acquisition Customer Experience Prioritization 98

PandaDoc

FEBRUARY 28, 2025

Want to drive more reliable profit for your organization? A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue.

e-Learning 52

e-Learning Decision-making Finance CRM 52

SmartKarrot

JANUARY 5, 2021

The evolving field of Customer Success owes its origin and rapid rise to a passionate community of pioneers, proponents, and practitioners. Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

Apptivo

AUGUST 5, 2022

The sales team takes care of sales generation, customer acquisition and retainment , which favors business growth. Customer success representatives. A sales team usually has a customer service or customer success representative. What are the basic structures of a sales team? Sales specialists.

Sales 52

Sales Onboarding Sales Management Prioritization 52

Tidio

FEBRUARY 26, 2021

From the business side, satisfied customers take less time to serve, need no acquisition spending, and are less sensitive to price changes. That’s the importance of customer retention strategies—they can reduce your spending and increase sales. These findings matter beyond a customer retention program.

eCommerce 52

eCommerce Acquisition Retail Communication 52

ProlifIQ

JUNE 21, 2023

Collaborate with internal stakeholders, such as sales, marketing, and customer success teams, to leverage their expertise and insights. By implementing strategic account planning practices, sales leaders can optimize customer relationships, foster loyalty, and unlock additional revenue streams within their enterprise accounts.

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

DemandFarm

JUNE 1, 2024

RevOps, or Revenue Operations, aims to break down silos between departments so that all teams can collaborate effectively to remove barriers to profitability. In simpler terms, RevOps helps your teams work together more efficiently, providing a better, more profitable service to your clients.

Sales 40

Sales Finance Decision-making CRM 40

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SmartKarrot

JUNE 30, 2022

Customer success is one aspect of corporate SaaS mergers and acquisitions that is sometimes overlooked. Organizations are guilty of putting it on the back burner even though it is one of the most crucial factors in success. Maintaining your employees and your customers is the first thing customer success does.

Acquisition 10

Acquisition Customer Success Energy and Utilities Logistics 10

Insightly

SEPTEMBER 28, 2023

While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle. At the same time, today’s organizations have more customer data at their disposal than ever before.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle. At the same time, today’s organizations have more customer data at their disposal than ever before.

Finance 52

Finance CRM Customer Success Decision-making 52

SmartKarrot

OCTOBER 28, 2020

But wouldn’t it be more beneficial to know what profit (rather than revenue) a customer generates? Customer profitability analysis is intended towards that. Customer Profitability Analysis Definition. Companies calculate the CPA on a customer level or for the entire customer group.

Profitability 10

Profitability Acquisition Customer Success Advertising 10