Acquisition Decision-making eBook 
Upland
AUGUST 30, 2023
It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.
Hubspot Sales
SEPTEMBER 14, 2020
The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. It's separated into three stages: awareness, consideration, and decision. Make sure your social media profiles are fully fleshed out. Image Source: HubSpot.
Hubspot Sales
NOVEMBER 21, 2018
decision makers for every sale who have a say in whether a product is purchased. These people make up what is called the “buying center.”. Decision maker: gives final approval for the purchase. They show this through digital behavior like downloading an ebook or joining a webinar. On average, there are 6.8
Hubspot Sales
AUGUST 12, 2020
Today, the information that buyers need to make a purchase decision is just a click away. Before they ever pick up a phone or send an email, they make it a priority to understand their buyer’s world. In the decision stage, buyers have decided on a solution category. Who needs to be involved in the decision?
Corporate Visions
JUNE 19, 2019
In his article, Moore argues that salespeople must help customers “see their competitive challenges in a new light that makes addressing specific painful problems unmistakably urgent.”. Tailor their sales pitch to resonate with the decision-makers’ specific issues and get buy-in from the entire organization.
Corporate Visions
JULY 18, 2019
If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. In other words, the majority of sales and marketing spend goes to customer acquisition, which only amounts to 20-30 percent of your customer lifecycle. Not customer expansion. Hope you’re doing well!
Mike Kunkle
AUGUST 27, 2019
Developing general “success skills” or business skills (communication, problem-solving, organization/time management, decision making, etc.). I should note that these practices can have impact – especially improving discretionary effort – so even from a purely business-oriented angle, they do make sense.
Expert insights. Personalized for you.
195 
Let's personalize your content