Remove Acquisition Remove Decision-making Remove Media
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Marketing Report Guide: How to Create One and What to Include

Nutshell

However, many marketing departments struggle to define their key performance indicators (KPIs) or establish effective analytics tracking, which can make their marketing reports less useful. A professional and efficient marketing report gives you the power to make the right decisions for your business, driving the best results.

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What is Bottom of the Funnel (BOFU)?

Upland

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage).

Media 100
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

Invest two hours reviewing best practices by registering for the Make the Number Tour. On the right side are direct methods of acquisition. These 'old style' acquisition methods have until now been unaffected by Content Marketing. Email used to be for only acquisition and customer communications. No worries. Direct Email.

Marketing 127
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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

Find out how they use your product and services and what you can do to make their workday better. This is your existing customer profile and you can use the feedback they share to make your products and services better, which helps to keep them longer. Create an ICP/ buyer persona that makes it clear who this type of customer is.

B2B 129
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Retail Banking Industry Value Chain: Deep Dive

Flevy

From customer acquisition to wealth management and fraud prevention, each activity plays a role in creating value and delivering financial services. A Deeper Dive into Customer Acquisition and Digital Banking Two key primary activities within the retail banking value chain are customer acquisition and digital banking.

Banking 52