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The Role of Change Management in Mergers and Acquisitions

AchieveIt

There’s no shortage of studies on the failure rate of mergers and acquisitions (M&A). The promise of market expansion, access to new technologies, and enhanced innovation makes M&As a strategic move for many businesses. Ultimately, a merger or acquisition is a significant change for all parties involved.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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17 Best Sales Tracking Software

Hubspot Sales

That’s why you need sales tracking software to help hit your revenue goals. The right software can help your sales team optimize its strategies and close more deals. This post reviews 17 of the top sales tracking software packages available today to help you select the right one for your team. Who are your leads?

Software 100
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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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Make smarter, faster decisions with a solid data strategy

ACT

Don’t make data an afterthought. Customer acquisition cost (CAC) and customer lifetime value (CLV) are two important metrics that can help businesses better allocate resources to improve customer retention and drive repeat purchases. The post Make smarter, faster decisions with a solid data strategy appeared first on Act!

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Make smarter, faster decisions with a solid data strategy

ACT

Don’t make data an afterthought. Customer acquisition cost (CAC) and customer lifetime value (CLV) are two important metrics that can help businesses better allocate resources to improve customer retention and drive repeat purchases. The post Make smarter, faster decisions with a solid data strategy appeared first on Act!