SBI

DECEMBER 28, 2020

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. This acquisition checks all the boxes.

Acquisition 50

Acquisition Banking Finance Leadership 50

ACT

NOVEMBER 14, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

Hubspot Sales

NOVEMBER 21, 2018

decision makers for every sale who have a say in whether a product is purchased. These people make up what is called the “buying center.”. Decision maker: gives final approval for the purchase. They show this through digital behavior like downloading an ebook or joining a webinar. On average, there are 6.8

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Hubspot Sales

SEPTEMBER 14, 2020

The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. It's separated into three stages: awareness, consideration, and decision. Make sure your social media profiles are fully fleshed out. Image Source: HubSpot.

Digitalization 137

Digitalization Marketing Media Facilitation 137

Corporate Visions

AUGUST 6, 2020

Those campaigns generated interest, but at some point, there was always that handoff to Sales, who would ultimately guide the buyer toward a decision. In other words, nearly two-thirds of your buyers’ decision-making process was happening without any input from your sellers. Then, several years ago, it all started to change.

Marketing 90

Marketing Suppliers Decision-making Sales 90

Mike Kunkle

AUGUST 27, 2019

Developing general “success skills” or business skills (communication, problem-solving, organization/time management, decision making, etc.). I should note that these practices can have impact – especially improving discretionary effort – so even from a purely business-oriented angle, they do make sense. SlideShare: [link].

Sales 130

Sales Onboarding Sales Training Leadership 130

SuperOffice

JULY 5, 2022

Find out how they use your product and services and what you can do to make their workday better. This is your existing customer profile and you can use the feedback they share to make your products and services better, which helps to keep them longer. Create an ICP/ buyer persona that makes it clear who this type of customer is.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Planview

JANUARY 10, 2022

With our acquisitions of Changepoint and Clarizen, Planview was dubbed the “new kids on the block” in the PSA market. Establishing comprehensive visibility that drives faster and better decision making. Establishing full, comprehensive visibility that drives faster and better decision-making. TSW Conference.

Energy and Utilities 98

Energy and Utilities Profitability Decision-making Acquisition 98

Hubspot Sales

AUGUST 8, 2019

Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Customer acquisition cost (CAC). Engagement rate (link clicks, webinar attendance, video plays, etc.). Percentage of opportunities lost (no decision). Call-backs.

Acquisition 145

Acquisition Sales Media Meetings 145

Planview

SEPTEMBER 9, 2021

High-level goals were to facilitate informed decision-making and support the different ways teams and individuals are working, such as Agile, Scrum, collaborative work, and others. Allan Spina of Becton Dickinson discussed his initiative perpetuated by two large acquisitions over several years. How did you retire them?

Finance 98

Finance Stakeholders Decision-making Acquisition 98

Hubspot Sales

APRIL 6, 2020

Inbound sales benefits buyers at each stage of the buyer process: awareness , consideration , and decision. Train the sales team by making them wear customers’ shoes. Today, a large part of our training program involves making reps create their own website and blog and then drive traffic to it. Time to track! Competitiveness.

Sales 144

Sales Decision-making CRM Value Proposition 144

Nutshell

NOVEMBER 25, 2020

Like all of us, the internet got smarter and better with age , making it easy for marketers to send aesthetically-pleasing HTML emails en masse. For instance, newsletters, webinar announcements, and new product features are still relevant, but CTAs to book a demo are not. What is email marketing? Subject line tips that work.

Marketing 143

Marketing Publishing e-Learning Decision-making 143

SBI Growth

JANUARY 21, 2013

Businesses are talking about making interntal investments. Webcams, webinars, and self-directed presentations have narrowed the distance between vendor and prospect. As their average customer acquisition cost drops, they can lower prices. After she provided the final price, the decision maker called her solution “the safe bet”.

Internet 97

Internet Acquisition Software Software 97

Mike Kunkle

OCTOBER 8, 2023

Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context. Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind.

Customer Experience 130

Customer Experience Profitability Decision-making Marketing 130

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. External Factors are out of the control of your C-level decision maker.

Decision-making 87

Decision-making Acquisition Sales Communication 87

Red Star Kim

JUNE 7, 2023

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. Before they ever pick up a phone or send an email, they make it a priority to understand their buyer’s world. In the decision stage, buyers have decided on a solution category. Who needs to be involved in the decision?

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Apptivo

FEBRUARY 20, 2023

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Whitepapers, manuals, and webinars are examples of informational goods that make strong offers.

Management 103

Management Sales Software Software 103

CMOE

JUNE 21, 2021

This may include becoming knowledgeable on Equal Employment Opportunity (how it applies to employment decisions), timekeeping and pay issues (how to maintain accurate time records and handle unapproved overtime), and discrimination and harassment (how to prevent it and what to do when it happens). Talent Acquisition. Flexible Work.

Onboarding 98

Onboarding Leadership Emotional Intelligence Communication 98

Nutshell

JULY 16, 2018

We understand that customer relationship management software helps sales organizations keep track of their clients and manage leads through their sales pipeline , which makes selling easier and more effective. Touchpoint #1: The Potential Buyer Makes Contact. What further information does the buyer need in order to make a decision?

Management 81

Management Decision-making Sales Software 81

Nutshell

JULY 16, 2018

We understand that customer relationship management software helps sales organizations keep track of their clients and manage leads through their sales pipeline , which makes selling easier and more effective. Touchpoint #1: The Potential Buyer Makes Contact. What further information does the buyer need in order to make a decision?

Management 81

Management Decision-making Sales Software 81

ProlifIQ

OCTOBER 21, 2021

You can learn a lot about a potential customer by using customer intelligence to understand: Any changes or developments within the company over the past 12 months (new hires, new products, promotions, acquisitions, layoffs, funding rounds, etc.). Who are the key decision-makers you want to eventually reach?

Sales 98

Sales Key Account Management Banking CRM 98

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. We believed that we could increase our active users by making our 'loaner' video more educational and product focused." Make multiple versions of one ad.

Brainstorming 145

Brainstorming Co-Creation Media Onboarding 145

SBI

FEBRUARY 3, 2021

But know that we have tried hard to ferret out any company that no longer exists, or that no longer has a sales solution, to remove brands that have gone away due to acquisitions, and to add brands that are new to the market. I’ll write a separate post on the history of the Sales Enablement category and why we made that decision.

CRM 72

CRM B2C Sales Technology Software 72

Hubspot Sales

JULY 17, 2019

It views each action the salesperson will take (Identify, Connect, Explore, Advise) in relation to where the buyer is in their process (Awareness, Consideration, Decision). Think through every part of your sales process, and identify where you could streamline processes or make your reps’ lives easier with the right technology.

CRM 100

CRM Sales Software Software 100

PandaDoc

JULY 6, 2022

A sales funnel is nothing more than a visual pipeline of how a lead is ideally supposed to make its way to conversion. Rome wasn’t built in a day, and neither are your customers’ purchasing decisions (except when it’s an impulse buy). What is a sales funnel? Lead nurturing takes time. Creates customer experience. Stage 4: Action stage.

Sales 98

Sales Decision-making Customer Experience Value Proposition 98

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Who is a buyer and who is a customer? Strategies: 1.Engagement

Marketing 98

Marketing Value Proposition CRM Publishing 98

Nutshell

JANUARY 14, 2020

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. With commissions, SaaS reps can expect the numbers on their paycheck to rise. Price of Product.

Sales 127

Sales Software Software CRM 127

Apptivo

APRIL 8, 2022

There might be prospects that have interest in your product or service and ready to make a purchase. Being successful at lead generation can make your sales cycle much more efficient and lead to increased success rate in customer acquisition. Start by researching the market and make a complete analysis on competitors.

Advertising 98

Advertising Media Marketing CRM 98

Hubspot Sales

JULY 1, 2019

As the number of people involved in the purchasing decision rises, so does the need for a multi-threaded, or ABS, approach. If your average sales cycle lasts three or more months, ABS makes sense. Were there any relationships that ultimately didn't impact the decision? Webinars: Target employees from a single company.

Stakeholders 100

Stakeholders Sales Finance Decision-making 100

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. External Factors are out of the control of your C-level decision maker.

Decision-making 52

Decision-making Acquisition Sales Communication 52

Corporate Visions

FEBRUARY 4, 2020

The post Selling to the C-Suite: How to Get Executive Decision Makers to Act Now by Jim Druckrey appeared first on Corporate Visions. All too often, that’s what salespeople lack when selling to the C-suite and other financial decision makers. External Factors are out of the control of your C-level decision maker.

Decision-making 52

Decision-making Acquisition Sales Communication 52

Insightly

APRIL 4, 2023

In today’s digital age, customer relationship management (CRM) systems have made it easier for businesses to manage the entire customer journey from acquisition to loyalty. This stage is focused on providing the customer with the information they need to make an informed decision.

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

PandaDoc

JUNE 11, 2024

They make consistent purchases and refer your brand to others. Reliable revenue: Because B2B buyers aren’t as fickle as B2C buyers, you can rely on them to make regular orders, generating predictable revenue. Service and software sales In the digital era, software and service sales make up a significant chunk of B2B sales models.

B2B 52

B2B B2C Sales Decision-making 52

PandaDoc

FEBRUARY 28, 2025

Technology Implementing the right tools can integrate your teams, automate processes, and provide key data that will help you make better decisions for your business as a whole. Drives data insights for better decision making Data integration is a key element of RevOps. Read the full success story here.

Decision-making 52

Decision-making CRM e-Learning Acquisition 52