Remove Acquisition Remove Digitalization Remove Media
article thumbnail

Digital Marketing update webinars (June 2023)

Red Star Kim

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. Social media Primarily used on a person-to-person basis to endorse a B2C or B2B brand in front of a wider audience.

article thumbnail

The 5 Key Steps to Starting a Sales Career in Digital Marketing

Hubspot Sales

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Image Source: HubSpot.

article thumbnail

Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

article thumbnail

The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). Traditional marketing models (e.g.

Media 100
article thumbnail

5 Marketing Trends That will Impact 2013

SBI Growth

Digital Marketing Gets Redefined and Matures. About five years ago, the term digital marketing began to appear. More and more, well-informed marketing organizations will begin to view digital marketing through the prism of an ecosystem. Brand visualization, in the context of the digital world, will grow.

Marketing 126
article thumbnail

B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. ACQUISITION. The B2B buyer has changed.

B2B 129
article thumbnail

AARRR Growth Funnel

Flevy

It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.