Outbound Engine
SEPTEMBER 27, 2018
Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Free ebook: Long-term relationships are key to your business’s success. The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Almost There!
Outbound Engine
SEPTEMBER 14, 2022
Our free ebook, “From Lead to Loyalty,” breaks down why you should focus your efforts beyond immediate short-term sales goals and consider the impact long-term relationships have on your future. Therefore, we’ve put together this free ebook that follows a lead through a positive lifecycle. What’s In It.
Hubspot Sales
NOVEMBER 21, 2018
Essentially, organic growth is growth that's achieved by the company, versus growth that's achieved through mergers and acquisitions or rounds of funding. Diversify your production beyond just written content (blogs, ebooks, articles): 64% of marketers have increased their budget for videos, webinars, and live-streaming in the past year.
Corporate Visions
JULY 18, 2019
If you’re like most companies, you focus the lion’s share of your growth budget on-demand generation and customer acquisition. In other words, the majority of sales and marketing spend goes to customer acquisition, which only amounts to 20-30 percent of your customer lifecycle. eBooks for Marketing and Sales Enablement.
Upland
AUGUST 30, 2023
This word-of-mouth marketing can lead to new customer acquisitions easily. Customers who have just made a purchase are more receptive to additional offers that complement their recent acquisition or enhance their overall experience. Customers already at the BOFU stage are more inclined to convert.
Hubspot Sales
SEPTEMBER 14, 2020
The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Understand how to foster any initial interest you've generated with Ebooks, research reports, or webinars through the consideration stage.
Zendesk
FEBRUARY 17, 2022
It can be a discount code, webinar, white paper, ebook, template, or another resource. This is why lead magnets are a critical component of any customer acquisition strategy. You could create a gated ebook that shares your founder’s lessons from the first year of business. What is a lead magnet? What makes a good lead magnet?
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