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Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? Free ebook: Long-term relationships are key to your business’s success. Increasing customer retention by 5% increases profits 25-95%. After all, without customers, there would be no business!

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2019 Sales Kickoff Meeting Themes: Three Profitability “Moments of Truth”

Corporate Visions

Make your 2019 sales meeting kickoff theme about maximizing profitability throughout the entire customer relationship, not just during the initial deal. When it comes to capturing more value, this is a far more effective way to protect your pricing and close profitable deals than resorting to traditional late-game negotiation tactics.

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5 Ways Startups Can Drive Massive Organic Growth

Hubspot Sales

Essentially, organic growth is growth that's achieved by the company, versus growth that's achieved through mergers and acquisitions or rounds of funding. Successful businesses of any size play the long game, understanding that growth and profit may take some time. Invest in a long-term content creation strategy. Source: HubSpot.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

They show this through digital behavior like downloading an ebook or joining a webinar. It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. As a business owner , you’ll also need to optimize your customer acquisition cost.

Marketing 145
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How To Accelerate B2B Sales Growth With One Proven Strategy

QYMATIX

However, sales leaders are currently under tremendous pressure to grow profitably. Sales acceleration and profitability are difficult to mix. As with a car, acceleration usually is often used to describe a state of increasing speed, and it usually means burning more fuel (or profits). Download the free eBook now.

B2B 103
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The Fourth Value Conversation

Corporate Visions

A few years ago, when a team of co-authors and I published The Three Value Conversations , we turned our focus (naturally) to three inflection points in the deal cycle that we thought—and still think—are fundamental to creating sales opportunities, bringing those opportunities through your pipeline, and negotiating a profitable close.

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Top 10 Customer Retention Presentations on SlideShare

Outbound Engine

Vision 2014: Profitability-Driven Customer Retention. They want to help businesses understand their at-risk customers better, how to determine their profitability, and what retention strategy to take based on customers’ behaviors. Marketing Automation—Beyond Customer Acquisition.