Mike Kunkle

NOVEMBER 21, 2023

Your previous CEO retired during the pandemic and your new CEO and the CRO he brought in, have aspirations to grow through acquisition (M&A) and new business development (which has not been a primary focus for at least 15 years). Commercial insights are also required to help buyers recognize problems they may not yet see coming.

Acquisition 130

Acquisition Sales Decision-making Account Management 130

PandaDoc

MAY 13, 2024

SEO tools are also used for content marketing, such as producing blog posts or whitepapers. Share goals – Align efforts with joint revenue, customer acquisition, and market share goals. Track KPIs, including cost per lead (CPL), cost per acquisition, conversion rate, marketing ROI, and sales revenue.

Marketing 52

Marketing Advertising Sales Acquisition 52

OnStrategyHQ

MARCH 4, 2021

For this whitepaper, we’re going to call them strategic objectives. Think “Create” or “Increase,” not passive verbs like, “Confirm” or “Facilitate.” We’ll grow to $50 million through new customer acquisition and developing a channel partner program.

Leadership 98

Leadership Acquisition Profitability Suppliers 98

Zendesk

FEBRUARY 17, 2022

This is why lead magnets are a critical component of any customer acquisition strategy. Long-form content is a popular type of lead magnet, but you may not have the bandwidth to create an ebook or whitepaper. Analytics platform provider ProfitWell gates a free tool to calculate customer acquisition costs. Infographic.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

AchieveIt

JUNE 7, 2024

If, as a business community, we’re funneling money and time into consultants, facilitators and internal strategy retreats, how are we still not executing the plans we’re investing so much in? Check out our whitepaper , which discusses the hidden issues with relying on strategic planning Excel templates in greater detail.

Software 52

Software Software Decision-making Organization 52

Apptivo

APRIL 8, 2022

Being successful at lead generation can make your sales cycle much more efficient and lead to increased success rate in customer acquisition. A landing page is a website page that facilitates desired action. The content can take any form, say blogs, infographics, videos, images,case studies, webinar and whitepapers.

Advertising 98

Advertising Media Marketing CRM 98

SmartKarrot

MARCH 8, 2022

With over 30 years in the industry, Annette is a professional coach, consultant, customer journey mapping facilitator, thought leader, and influencer. Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Annette Franz.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21