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65 Essential Key Account Management Terms Explained: Key Account Management (KAM) Glossary

DemandFarm

Account Reviews Account reviews for key accounts are regular evaluations conducted by a company to assess the performance and satisfaction levels of its most important customers and develop strategies to improve the overall relationship with the account.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

We really try to understand who the customer is and what our value proposition is to that customer. That insight allows leaders to see any gaps and determine where they can improve value proposition, sales coverage, and sales process. The highest level value proposition is usually communicated at a company level.