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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Yes, the 10-K is a dry, dull document required by the SEC that is basically an annual business disclosure, filed by a publicly traded company, containing “almost everything about the business that an investor would want to know.”4 Incorporate creativity and out-of- the-box-thinking strategies to win over the executive you’re targeting.

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The Plain English Guide to Equity Financing

Hubspot Sales

Equity financing is a type of funding that allows you to sell shares of your company to investors. You receive the capital to grow your business and investors get partial ownership of your venture. In equity financing, investors might receive common shares, preferred shares, or the same voting rights and treatment as founders.

Finance 105
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AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

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How a CEO Rebuilds a World-Class Sales Force

SBI Growth

Obviously investors don’t like missed expectations. Board members and investors alike need leadership performance they can trust. Customer acquisition and share of wallet are leading indicators of success. Investors don’t get 50X returns unless the business shows proof it can achieve it.

Investors 118
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The Ultimate Guide to Startups

Hubspot Sales

Getting funded by outside investors doesn’t necessarily make it easier, either … considering that 75% of funded startups fail. If done right, working with investors can give you more than money — it can also provide connections, advice, and mentorship. Fun fact: HubSpot’s Dharmesh Shah is an angel investor in over 60 startups.

Investors 145
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Startup Due Diligence: What it Is & Why it Matters

Hubspot Sales

Even small disagreements can come to light during the startup due diligence process when investors look into your company before deciding to invest their money. Examining Your Organizational Structure and Processes One important aspect for investors to analyze is how your company currently runs.

Investors 103
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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?