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AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

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How a CEO Rebuilds a World-Class Sales Force

SBI Growth

Obviously investors don’t like missed expectations. Board members and investors alike need leadership performance they can trust. Customer acquisition and share of wallet are leading indicators of success. Investors don’t get 50X returns unless the business shows proof it can achieve it.

Investors 118
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Forsters’ industrial real estate thought leadership A UK law firm (with a focus on real estate and private wealth) conducted research into the real estate sector – typically a role undertaken by property firms. I particularly like the wheel of insights and services for the C-suite role.

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Leadership Lessons from Planview CFO Chris Nester

Planview

Background on Chris As chief financial officer, Chris Nester handles all of Planview’s financial functions, including accounting, treasury, financial planning and analysis, corporate development, revenue operations, and investor relations. His career has spanned more than 25 years of financial leadership in software and technology companies.

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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OpenView Expands Leadership Team with Promotion of John McCullough to Partner and Addition of Kate Ramirez as CFO

Openview

These two additions to our leadership team are the natural next step in expanding the firm’s leadership and setting us up for the future.”. With his promotion to Partner, McCullough will also join OpenView’s Investment Committee and take a leadership role in Investor Relations. Learn more about OpenView at ov.vc.