SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. While the marketing part might sound easy, it’s the buying process that’s complex. And that’s where modern day B2B marketing begins. Set a marketing goal. Invest in B2B marketing technology. Set a B2B marketing goal.

B2B 129

B2B Marketing Acquisition Media 129

Hubspot Sales

JUNE 24, 2020

Smarketing — the practice of integrating your sales and marketing efforts to foster closer collaboration between the departments that carry them out. Here are some key marketing metrics to know for smarketing efforts. SQL quantity is a KPI that covers shared responsibility between marketing and sales. Number of SQLs.

Marketing 137

Marketing Construction Acquisition Sales 137

Groove HQ

MAY 21, 2024

Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Fortunately, you’re not limited to just one marketing channel. Today, […] The post 7 Simple Strategies for Maximizing Customer Acquisition appeared first on Groove Blog.

Acquisition 72

Acquisition Marketing 72

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He went on to outline steps in the marketing chassis. Email marketing automation “The day of the newsletter is finished”. It must incorporate trust (i.e.

Digitalization 130

Digitalization Marketing Advertising B2C 130

The Center for Sales Strategy

MAY 16, 2022

Recruitment will continue to be a buyer’s market in 2022. According to The Undercover Recruiter , the best candidates are in and out of the job market within 10 days. We are always asking our salespeople to prospect and keep their eyes open for new potential clients. As sales managers, we need to treat recruitment the same way.

Acquisition 116

Acquisition Banking Sales Management Marketing 116

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

Hubspot Sales

MARCH 30, 2020

In business, companies usually try to attribute the percentage of revenue that came in from marketing and sales. While marketing attribution might not be top of mind for a sales rep, it's important that marketing and sales work together for attribution. First, they might read a blog the marketing team wrote up.

Marketing 123

Marketing Decision-making Sales Software 123

Red Star Kim

FEBRUARY 6, 2023

I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). So here is a Marketing technology system review – Clean contact data with Cirrom. Hooray to that!

Marketing 26

Marketing Artificial Intelligence CRM Digitalization 26

Nutshell

APRIL 10, 2019

Effective marketing is about more than just attracting one-time customers. But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business. Which CRM Features Are Essential for Marketing?

Marketing 128

Marketing CRM e-Learning Advertising 128

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

Hubspot Sales

SEPTEMBER 14, 2020

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process.

Digitalization 137

Digitalization Marketing Media Facilitation 137

Hubspot Sales

APRIL 12, 2021

However, enterprise sales strategy differs vastly from self-service, SMB (small-medium business), or mid-market sales. Below, we'll detail the specifics around sales processes and how enterprise sales differs from SMB and mid-market sales. How Enterprise Sales Differs from SMB and Mid-market Sales. Self-service Sales.

Marketing 116

Marketing Sales Retail Decision-making 116

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

CRM 155

CRM Marketing Advertising Decision-making 155

Flevy

APRIL 20, 2022

As you find ways to get your customer acquisition costs (CAC) low, you may try a lot of tactics to get it to work for you. In marketing, feedback loops can make or break your future campaigns based on how you see your current results. Why Feedback Loops Are Essential in Marketing. One vital element is a feedback loop.

Marketing 111

Marketing Acquisition B2C Finance 111

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 144

Marketing Publishing e-Learning Decision-making 144

Strategic Account Management Association

APRIL 5, 2021

Investopedia accurately summarized the 10-K in one sentence: “If you want to dig deeper and go beyond the slick marketing version of the annual report found on corporate websites, you’ll have to search through required filings made to the Securities and Exchange Commission.”5 5 The difference between the annual report and the 10-K?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Marketing 134

Marketing Sales Publishing Organization 134

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Groove HQ

MAY 21, 2024

Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Fortunately, you’re not limited to just one marketing channel. Today, […] The post 7 Simple Strategies for Maximizing Customer Acquisition appeared first on Groove Blog.

Acquisition 52

Acquisition Marketing 52

Customer Think

JULY 27, 2021

announced the acquisition of Five9, Inc. According to the press release “the acquisition is expected to help enhanc. On July 18, 2021, Zoom Video Communications, Inc. in an all-shares transaction. The transaction values Five9 at around $14.7

Acquisition 91

Acquisition Marketing Communication 91

Customer Think

AUGUST 23, 2024

Accelerating Customer Acquisition through Customer Experience Transformation Most CMO’s and C-Suite members expect that a good customer experience will help their customer acquisition efforts – but few companies can forecast the impact so that the CX efforts can be analytically compared to traditional sales or marketing improvement efforts.

Acquisition 52

Acquisition Customer Experience Marketing Sales 52

Customer Think

MAY 4, 2021

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence. But to give some context, if it were needed, Apple has 1.65bn active devices worldwide and Google handles 3.5bn daily searches, with Chrome accounting for 60% of global […].

Acquisition 117

Acquisition Digitalization Marketing 117

Flevy

OCTOBER 5, 2023

It is an important element of Marketing aimed at organizational growth. The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Marketing and Growth Hacking are synonymous.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Customer Think

OCTOBER 5, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’&nbs. &nbs.

B2B 119

B2B Acquisition Marketing Sales 119

Hubspot Sales

MAY 19, 2020

Learning to write "copy" (also known as persuasive writing) is a specific and useful skill for every sales and marketing professional. My company makes software to help digital marketers optimize ad spend, generally for brands spending over 50K month on paid search alone, and it looks like you’re doing that every week.We

Marketing 110

Marketing Sales Acquisition Insurance 110

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!). Do you feel there is a lot of crossover between them?”

Media 100

Media Marketing B2C Stakeholders 100

SBI Growth

MAY 22, 2021

Being a CEO during a large Go-to-Market transformation is difficult, and with multiple acquisitions, this adds further complexity, such as: High Customer Acquisition Costs Low Employee Morale Inaccurate Fact Base And more. On today’s show, Steve Smith, CEO of Zayo, joins us to discuss how.

Acquisition 107

Acquisition Marketing Meetings Customer Experience 107

The Center for Sales Strategy

MARCH 30, 2021

The most successful and resilient organizations have adapted to all things virtual — including events and learning, talent acquisition, as well as their sales strategy. What has the data and trends from the past year shown sales leaders? That virtual selling is here to stay.

Virtual Selling 131

Virtual Selling Acquisition Digitalization Organization 131

AchieveIt

MAY 31, 2024

There’s no shortage of studies on the failure rate of mergers and acquisitions (M&A). The promise of market expansion, access to new technologies, and enhanced innovation makes M&As a strategic move for many businesses. Ultimately, a merger or acquisition is a significant change for all parties involved.

Acquisition 52

Acquisition Management Leadership Communication 52

SBI Growth

AUGUST 24, 2021

An effective go-to-market model has three primary benefits for a company. First, it supports a more efficient motion that minimizes your cost of new customer acquisition. Second, it enables your commercial team to capture greater wallet share from existing customers and grow their lifetime value.

Acquisition 118

Acquisition Marketing Management 118

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Value Proposition CRM Publishing 98

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Nutshell

MAY 19, 2020

When most people think about losses, they’re thinking about things like overhead, ad campaigns, the marketing team’s frequent partying, that sort of thing: Looking for cash that has been spent and the investment it has (or hasn’t) returned. Customer acquisition cost. The three leading causes of churn: 1.

Acquisition 134

Acquisition Onboarding Prioritization Customer Experience 134

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Marketing 98

Marketing Brainstorming Advertising Decision-making 98

Strategic Account Management Association

JUNE 30, 2021

They come from our acquisition of a software company and, boy, are they really smart.” It might be a variety of different things, but it’s not a PowerPoint deck put together by their marketing team. That’s just being a broker. You have to be able to say, “I really understand these problems.

Digitalization 520

Digitalization Organization Account Management Management 520