Mike Kunkle

NOVEMBER 21, 2023

A very good product line and solid product-market fit has certainly fueled that, along with a great service orientation, a strong engineering and maintenance staff, and a customer-centric culture. Sales is discounting again, significantly, further reducing profit margins.

Acquisition 299

Acquisition Sales Decision-making Account Management 299

Account Management Skills

FEBRUARY 6, 2023

If you’re an agency owner, you’re thinking about selling either now or at some point in the future, Mark talked about the main things you need to consider if you want to sell and why market conditions and timing are really key. It’s mergers and acquisitions. And how much bearing does the market have?

Acquisition 52

Acquisition Finance e-Learning Advertising 52

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

QYMATIX

NOVEMBER 18, 2024

This key figure is not easy to calculate as it takes into account various variables such as customer acquisition costs , order values , purchase frequency and customer retention rate. This will enable them to maximize the profitability of their customer relationships and make informed decisions about marketing and sales strategies.

Profitability 52

Profitability Decision-making Manufacturing Software 52

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition. I’m not sure. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Flevy

OCTOBER 24, 2024

In a highly competitive market, banks must balance customer expectations with regulatory requirements and risk management, all while ensuring profitability. In an era of increased customer autonomy, it’s critical for banks to ensure their value chain functions cohesively to meet market demands.

Banking 52

Banking Retail Acquisition Value Proposition 52

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Evaluate a company in minutes with information on its financials, transaction history and employees. Can also look at companies in a particular sector (e.g.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Groove HQ

MARCH 12, 2024

Customer acquisition is expensive and time-consuming, while the markets are getting more and more competitive. Apart from bigger profit margins, higher LTV allows you to invest more into development and be able to withstand higher CAC. So who can win this battle? Businesses with high LTV.

Acquisition 59

Acquisition Profitability Marketing 59

Strategic Communications

OCTOBER 3, 2023

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. When it comes to AI, the generative variety (like ChatGPT) is by far the leading trend impacting marketing.

Marketing 80

Marketing Advertising Co-Creation Media 80

Flevy

MAY 23, 2023

It was now time to launch a third transformational phase to continue to drive revenues and profitability and motivate highly talented employees to stay put during Silicon Valley’s “War for Talent.” It also brought on board a great diversity of products, markets, management styles, employee loyalty, and very cultures.

Profitability 95

Profitability Acquisition Leadership Retail 95

Arpedio

DECEMBER 20, 2023

Understanding CLV can have a significant impact on business strategies , ranging from enhancing profitability to retaining customers effectively. Businesses can utilize CLV to inform their marketing strategies, such as personalized marketing approaches or customer segmentation. The importance of CLV cannot be overstated.

Profitability 52

Profitability Acquisition Customer Experience Communication 52

PandaDoc

MAY 13, 2024

Sales and marketing are two terms that are often used interchangeably. Both business processes are crucial to generating revenue and keeping your company profitable. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business.

Marketing 52

Marketing Advertising Sales Acquisition 52

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. See: lead magnet ). Demand Gen.

Marketing 98

Marketing Advertising Media Digitalization 98

Nutshell

AUGUST 21, 2020

With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. With every SaaS market crowded these days— G2 lists over 2,800 solutions for “ CRM ” alone—there’s little room for error in your marketing. Product complexity.

Marketing 142

Marketing Onboarding Media B2C 142

SBI Growth

OCTOBER 6, 2012

The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Most importantly, SAP revenue and profit surged along with worldwide installations increasing by 255%. This quote says it all: “Marketing is a service- based organization. Doing so will hamper your company’s growth.

Acquisition 122

Acquisition B2B Transportation B2C 122

ACT

JUNE 3, 2021

Second, customer loyalty is also easier to achieve and is more profitable than customer acquisition. You can watch a recording of our webinar “How to Drive Customer Loyalty with Marketing Automation” here. The post How to Build Customer Loyalty with Marketing Automation appeared first on Act! No problem!

Marketing 52

Marketing Small Business Acquisition Customer Experience 52

Flevy

DECEMBER 9, 2022

Sustainable growth necessitates a Capabilities-driven Strategy (CDS), instead of the conventional market-driven approaches, focusing on anything that customers want. existing or adjacent markets, organic channels ( Marketing or Innovation ), or inorganic methods (Mergers & Acquisitions). Near-market Opportunities.

Supply Chain 114

Supply Chain Value Proposition Digital Transformation Profitability 114

SuperOffice

MARCH 28, 2022

I have been working in marketing for many years now. It’s not an easy task, as quite often sales and marketing seem to blame each other for not contributing enough. For example, the sales department would complain that the marketing team is not giving them enough good quality leads, not enough content, not enough research, etc.

Marketing 57

Marketing Sales Profitability B2B 57

Mike Kunkle

NOVEMBER 21, 2023

A very good product line and solid product-market fit has certainly fueled that, along with a great service orientation, a strong engineering and maintenance staff, and a customer-centric culture. Sales is discounting again, significantly, further reducing profit margins.

Acquisition 130

Acquisition Sales Decision-making Account Management 130

Hubspot Sales

NOVEMBER 21, 2018

When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. So, here’s my step-by-step guide to building your own go-to-market strategy using the strategies I’ve implemented to build multiple companies throughout the years.

Marketing 142

Marketing Advertising Decision-making Brainstorming 142

Flevy

FEBRUARY 22, 2024

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Account Manager Tips

MARCH 23, 2021

Access to new markets. Are they expanding through acquisition? Can they help you access new markets? Invite other departments into the conversation — groups like sales, marketing, customer service and support that know your clients. First, to what extent does this customer deliver the profitability of a company.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Nutshell

NOVEMBER 20, 2024

They then use this information to define customer segments and improve targeted sales and marketing campaigns. While gathering customer data is essential to your sales and marketing success, it’s important to be aware of regulations related to data collection. What can a well-researched customer profile do for your business?

CRM 62

CRM Decision-making Customer Experience B2B 62

Arpedio

FEBRUARY 5, 2024

Whitespace in sales is a concept that holds immense potential for businesses seeking enhanced growth and customer acquisition. It refers to the untapped market segments and opportunities that exist within a given industry. This, in turn, can lead to higher sales volumes and greater profitability.

Acquisition 52

Acquisition Decision-making Sales Innovation 52

Arpedio

FEBRUARY 23, 2024

In today’s fast-paced and ever-evolving business landscape, organizations face a myriad of challenges when it comes to driving revenue growth and maximizing profitability. It involves the alignment and integration of sales, marketing, and customer success functions to drive efficiency, effectiveness, and ultimately, revenue growth.

Acquisition 52

Acquisition Facilitation Artificial Intelligence Decision-making 52

ACT

APRIL 11, 2023

While purse strings have tightened, marketing has become more important than ever. Yet, most small business owners can’t afford exorbitant advertising and marketing budgets. Eight out of ten small businesses are run by solopreneurs, meaning they don’t have a dedicated marketing team.

Marketing 52

Marketing Small Business Supply Chain Publishing 52

Flevy

FEBRUARY 17, 2024

We will explore how leveraging the Key Performance Indicators (KPIs) associated with this functional group can empower executives and senior managers to make informed decisions, refine their marketing strategies, and achieve operational excellence.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 130

Customer Experience Decision-making Profitability Marketing 130

Nutshell

JANUARY 27, 2021

Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers. A smart affiliate marketing SEO strategy solves the traffic problem. What is SEO?

Marketing 133

Marketing Sales Publishing Organization 133

Planview

OCTOBER 24, 2024

Using cost management and capacity metrics, teams can quickly adjust plans, adapting to changes in project priorities, scope, market conditions, or resource constraints. Metrics typically relate to business outcomes such as profits, losses, employee happiness, and customer satisfaction. What is Strategic Portfolio Management?

Management 64

Management Decision-making Profitability Acquisition 64

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. Companies are learning how to improve their marketing with automation and AI. Prioritizing relationships in marketing.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

Hubspot Sales

MAY 16, 2022

But even with those apparently underwhelming figures, a freemium pricing strategy can still be profitable and productive for a company. Estimate your freemium Customer Acquisition Cost (CAC). of those freemium users ultimately convert, then the customer acquisition cost for your freemium strategy is $800. Traditional.

Acquisition 88

Acquisition Insurance Profitability Advertising 88

SmartKarrot

OCTOBER 15, 2020

Of the many business metrics that are used in the customer success niche, customer acquisition cost (CAC) accounts to be a crucial one. It is CAC that decides the strength of a client base and how to make a profit out of that. . What is Customer Acquisition Cost? How to Correctly Calculate Customer Acquisition Cost?

Acquisition 19

Acquisition Customer Success Transportation Profitability 19

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. An Introduction to Account-Based Marketing and Account-Based Selling 2. What is Account-Based Marketing (ABM)?​

Marketing 52

Marketing Advertising Decision-making Communication 52

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Publishing e-Learning Decision-making 143