Nutshell

JANUARY 30, 2025

Here are some key reasons why marketing reports are essential to make informed business decisions: Easy data access: Marketing reports provide an easy way to access crucial data on your KPIs across all critical channels, from social media and email marketing to SEO and paid ads. These determine which campaigns youll track in your report.

Marketing 83

Marketing Media Decision-making Digitalization 83

ACT

NOVEMBER 14, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

Flevy

OCTOBER 5, 2023

It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

ReviewTrackers

APRIL 20, 2021

Customer Acquisition: Banking Strategies. So, therefore, have the methods and strategies for customer acquisition in banking. Read on as we share cost-effective strategies for customer acquisition in banking. 6 Banking Customer Acquisition Strategies. Increase your visibility on social media.

Banking 49

Banking Acquisition Media Advertising 49

SBI Growth

APRIL 15, 2019

Marketing team structures too often are remnants from the days of print ad dominance. Sure they’ve evolved, but the core structure is often the same. Modernization has been performed by adding ‘vertical’ skills onto existing structure. Few organizations have retooled.

Acquisition 86

Acquisition Marketing Organization Media 86

SBI

DECEMBER 28, 2020

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. This acquisition checks all the boxes.

Acquisition 50

Acquisition Banking Finance Leadership 50

Upland

AUGUST 30, 2023

This is done through various marketing channels, such as social media, content marketing, and advertising. Social Media Marketing : Utilize social media platforms to share engaging content. This word-of-mouth marketing can lead to new customer acquisitions easily. Present relevant upsell or cross-sell options here.

Decision-making 195

Decision-making Software Software Retail 195

SBI Growth

DECEMBER 26, 2012

What we have been learning is that disparate specialty in areas such as email marketing, social media, search engine marketing, mobile, and content marketing need to have a master plan. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. Fusion of CMO and IT. Nurture Marketing Expands.

Marketing 126

Marketing Acquisition Digitalization Internet 126

Hubspot Sales

AUGUST 8, 2019

Number of social media interactions. Customer acquisition cost (CAC). Social Media Social Metrics. Percentage of prospects engaged with on social media who move to next step. Here are the SaaS metrics to measure: Customer Acquisition Cost. Cost Per Acquisition. CPA stands for Cost Per Acquisition.

Acquisition 145

Acquisition Sales Media Meetings 145

Red Star Kim

JUNE 12, 2023

His introduction covered: cost per acquisition, effective digital marketing strategy, generating £3 for every £1 spent, the F-shaped pattern of eye-scanning on web sites, conversion rate optimisation and attribution modelling. Social media Primarily used on a person-to-person basis to endorse a B2C or B2B brand in front of a wider audience.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Hubspot Sales

SEPTEMBER 14, 2020

The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Mediums like search engines, email, and social media are all touchpoints that have a place in each of the progressions detailed above. Image Source: HubSpot.

Digitalization 137

Digitalization Marketing Media Facilitation 137

SBI Growth

APRIL 17, 2013

I interviewed the marketing manager responsible for social media platforms. I want you to drive net new inquiries with our social media platforms. The success metric for the social media program was Quality of Qualified Inquiries. The end result was a high volume of qualified leads driven from social media.

Marketing 118

Marketing Media Brainstorming Leadership 118

Red Star Kim

NOVEMBER 13, 2023

67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not. This suggests that marketing, business development and social media strategies should be reviewed. The main observation about pricing in the market was the need for fixed fee proposals.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

The Center for Sales Strategy

JANUARY 20, 2020

From profitability and revenues to client experience and talent acquisition, employee engagement affects your entire organization. According to our Media Sales Report , 40% of salespeople don’t feel as though they’re always being supported by their sales manager, and 46% of salespeople don’t feel as though they’re always valued.

Acquisition 89

Acquisition Profitability Media Sales Management 89

Nutshell

AUGUST 21, 2020

Vidyard is an online video platform known for helping businesses add videos to their emails, websites, social media, and everywhere else they want them to be. Among all the marketing tools you can ever use for your SaaS company, social media tools are the most indispensable. Practical Example: VIDYARD.

Marketing 142

Marketing Onboarding Media B2C 142

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Bring focus.

Management 130

Management Media Key Account Management Communication 130

SBI Growth

OCTOBER 17, 2012

In fact, this year is the first time ever that online media spending will surpass that of traditional print stalwarts: newspapers and magazines. Customer Acquisition Rate. As more online media-generated leads fill the sales funnel, Sales Operations needs to calibrate its forecasting. Doubleclick, OpenX, Google).

Advertising 117

Advertising Sales Acquisition Media 117

Mike Kunkle

OCTOBER 8, 2023

Whether it’s through social media, email marketing, webinars, or other channels, meeting your audience where they are (the concept of “watering holes”) ensures that your message resonates and stays top-of-mind. Customer Experience is the golden thread that weaves together acquisition, retention, and advocacy.

Customer Experience 304

Customer Experience Profitability Decision-making Marketing 304

ReviewTrackers

APRIL 12, 2019

Customer Acquisition: Banking Strategies. So, therefore, have the methods and strategies for customer acquisition in banking. Read on as we share cost-effective strategies for customer acquisition in banking. 6 Banking Customer Acquisition Strategies. Increase your visibility on social media.

Banking 36

Banking Acquisition Media Advertising 36

SBI Growth

APRIL 17, 2013

I interviewed the marketing manager responsible for social media platforms. I want you to drive net new inquiries with our social media platforms. The success metric for the social media program was Quality of Qualified Inquiries. The end result was a high volume of qualified leads driven from social media.

Leadership 106

Leadership Marketing Media Brainstorming 106

SBI

DECEMBER 9, 2020

Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract. December 9, 2020 – Allego , the leader in sales learning and enablement solutions, today announced its acquisition of Refract , a UK-based leader in sales engagement and multilingual conversation analytics. Media Contact.

Acquisition 43

Acquisition Leadership Marketing Virtual Selling 43

Hubspot Sales

NOVEMBER 21, 2018

A lead gets here by clicking on an ad, social media post, or a search engine result, however these behaviors do not indicate that this lead is ready to make a purchase yet. Some examples of organic inbound traffic channels could be social media, content, or paid ads leading to a landing page.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Hubspot Sales

NOVEMBER 14, 2023

Before you panic, this isn't to suggest you need to become the next big social media influencer. However, having a presence on social media is no longer a nice-to-have, it's becoming essential. Consider this: nearly half (45%) of sales professionals get leads on social media, more than any other channel.

Energy and Utilities 122

Energy and Utilities Media Sales Publishing 122

Hubspot Sales

SEPTEMBER 3, 2019

For example, if in one month your sales team brings in $20,000 in sales, and $5,000 of that revenue is from leads who engaged on social media, as a lead source, social media accounts for 25% of your revenue. Customer Acquisition Cost (CAC). They are currently working on a 45-day sales cycle.

B2B 111

B2B Organization Acquisition Sales 111

ReviewTrackers

APRIL 2, 2020

Social Media Marketing for Healthcare. Social media marketing can help healthcare organizations and marketers engage with patients, promote new relationships, and improve the reputation and credibility of doctors. According to research: 57 percent of patients decide where to get treatment based on a provider’s social media presence.

Healthcare 40

Healthcare Media Marketing Internet 40

SBI Growth

OCTOBER 24, 2012

It could have been that an acquisition marketing activity started the entire process that ended in a closed sale. This includes response media such as email, search keywords and online ad units that are common to track. In addition to digital media, add traditional 'offline' and campaign awareness activities. That does happen.

Marketing 117

Marketing Media Acquisition Sales Leadership 117

Hubspot Sales

FEBRUARY 18, 2022

Generally speaking, the metric is used to gauge the efficacy of individual campaigns — via channels like Google ads , email marketing, or social media — but it can also help you understand whether you're getting the most out of your marketing spend as a whole.

Acquisition 105

Acquisition Media Marketing Sales 105

Zendesk

NOVEMBER 1, 2021

Consumers today are interacting with brands via various touchpoints—social media, chat, phone, in-store, and so on. Look for a CRM that tracks customer interactions at every touchpoint, whether that’s a social media message or a one-hour phone call with the support team. Invest in a good CRM. Provide valuable reports.

Artificial Intelligence 98

Artificial Intelligence CRM Media Software 98

Hubspot Sales

NOVEMBER 16, 2018

Its marketing strategies focus on media and print advertising, including social media posts, magazine advertisements, billboards, etc. Template for Financial Acquisitions. Instead of formal, sit-down restaurants, McDonald's has fast-casual restaurants that focus on counter-service, self-service, and drive-through service.

Food and Beverage 142

Food and Beverage Logistics Suppliers Profitability 142

SBI Growth

MARCH 19, 2013

Social Selling activities –Social Selling is the practice of using social media tools to sell more to customers by listening online, circulating content and communicating through various channels. Teaching reps to take their conversations into the cloud will speed up knowledge acquisition. Key Activities.

Onboarding 115

Onboarding Negotiation Acquisition Decision-making 115

Flevy

APRIL 20, 2022

As you find ways to get your customer acquisition costs (CAC) low, you may try a lot of tactics to get it to work for you. But unless it is optimized to provide the best user experience, you may have a high bounce rate or poor conversions leading to higher Customer Acquisition Cost (CAC). One vital element is a feedback loop.

Marketing 111

Marketing Acquisition B2C Finance 111

Hubspot Sales

SEPTEMBER 26, 2022

On top of that, 84% of sales professionals communicate with a prospect on multiple channels, such as email, phone, social media, live chat, and text. A deep understanding of your buyer persona(s) is critical to your sales outreach, follow up, and really anything related to customer acquisition. Revisit your buyer personas.

CRM 119

CRM Prioritization Sales Acquisition 119

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”. Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SBI Growth

SEPTEMBER 23, 2013

How should we be using social media? Improve new logo acquisition by 11%. If you take the easy approach, you r plan will have incorrect assumptions. VPs of Sales are asking questions like: Is our Sales Process good enough? How many heads do I need? Should I push my boss to change the comp plan? When should I replace my ‘C’ players?

Sales 130

Sales Prioritization Acquisition Profitability 130

SalesPop

MARCH 29, 2021

Zack Gutin is the President and Founder of ThinkAlike Media, helping B2B companies in their outreach. The hyper-personalization approach can grow smaller companies into acquisitions worth millions of dollars. Thus, in this Expert Insight Interview, Zack Gutin discusses hyper-personalization as the main differentiator. Success stories.

B2B 98

B2B B2C Logistics Acquisition 98

Hubspot Sales

SEPTEMBER 18, 2023

Track this event with : Google alerts, press releases page, industry news, social media 7. Track this event with : Google alerts, press releases page, industry news, social media 8. Track this event with : Google alerts, press releases page, industry news, social media 9. Track this event with : Industry news, social media 10.

Media 105

Media Insurance Investors Leadership 105