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Could Sales' Secret Weapon Be Procurement?

5600 Blue

Some of you know that I post quite a bit about working with procurement. We brought together sales and sales leaders, as well as a chief procurement officer and two of his buyers. The primary take-away is that we (sellers and procurement) have way more in common than we think. There are a couple reasons.

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Retail Banking Industry Value Chain: Deep Dive

Flevy

From customer acquisition to wealth management and fraud prevention, each activity plays a role in creating value and delivering financial services. A Deeper Dive into Customer Acquisition and Digital Banking Two key primary activities within the retail banking value chain are customer acquisition and digital banking.

Banking 52
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. Alan Gotto, chair of Consultancy Procurement Council.

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An Introduction to Enterprise Sales for Key Account Managers

DemandFarm

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Customer Acquisition Cost (CAC): Calculate the cost of acquiring new enterprise clients and compare it to the lifetime value (LTV) of the client.

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The Benefits of a Collaborative Culture

Peter Simoons

You might see them, from a procurement perspective, trying to get the best deal for the company rather than a great deal for both parties. Not surprisingly, you also see that these companies have more contractual alliances and less joint ventures and acquisitions. Culture is one of the strongest influencers of a company’s performance.

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Who owns customer experience in a company?

Freshworks

There is no doubt that Marketing is responsible for customer awareness, acquisition and retention. The activities that are designed by Marketing and the interactions customers have with Operations; both determine how a customer perceives their experience. .

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How Enterprise Sales Differs from SMB and Mid-market Sales

Hubspot Sales

As your clients start to get more complex and their contracts become more valuable, you may notice your sales cycles lengthening and becoming more complicated in service of procuring larger, more valuable deals. Self-service sales is one of the best ways to sell a product and keep a low customer acquisition cost (CAC).

Marketing 116