SalesGlobe

JULY 13, 2022

We’re talking about mergers and acquisitions today. We’ve written a few books, we publish lots of content. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. Oh, they want to know what that looks like. I’m not sure.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Nutshell

AUGUST 6, 2024

The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. It doesn’t measure the profit gained from individual customers but rather all your current customers as a whole. Your marketing team can use this profile to create more targeted marketing campaigns for client acquisition.

Financial Services 96

Financial Services Telecommunications Retail Profitability 96

Corporate Visions

SEPTEMBER 21, 2018

A few years ago, when a team of co-authors and I published The Three Value Conversations , we turned our focus (naturally) to three inflection points in the deal cycle that we thought—and still think—are fundamental to creating sales opportunities, bringing those opportunities through your pipeline, and negotiating a profitable close.

Acquisition 59

Acquisition Negotiation Profitability Customer Success 59

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. She explained her firm’s core purpose was to build trusting relationships and vision of being independent, sustainably profitability and global. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Nutshell

AUGUST 21, 2020

Related: How to Build a Profitable SaaS Marketing Funnel. Tools like Hootsuite , AgoraPulse , TweetDeck , Zlappo , Buffer , and Hyperfury help you in your social media outreach by automating your publishing and assisting with your audience engagement. Pricing in SaaS is not a one-time transaction like other businesses.

Marketing 142

Marketing Onboarding Media B2C 142

Outbound Engine

SEPTEMBER 19, 2018

Vision 2014: Profitability-Driven Customer Retention. They want to help businesses understand their at-risk customers better, how to determine their profitability, and what retention strategy to take based on customers’ behaviors. Marketing Automation—Beyond Customer Acquisition. Almost There! Get your free guide now.

Acquisition 50

Acquisition Profitability Banking Publishing 50

Hubspot Sales

OCTOBER 20, 2021

Your salespeople should be turning a profit within six months to a year of their hire date. Getting to work and focusing strictly on acquisition is a tempting prospect for scaling sales teams — but don't let yourself fall into that trap. If they’re not, it might be time to replace them or invest in training. Ignoring Role Pollution.

Sales 130

Sales Decision-making Meetings Construction 130

Hubspot Sales

DECEMBER 12, 2019

Or, you might focus on a niche marketing process, such as defining target audiences, customer acquisition , or brand awareness. They analyze the personnel, profits, and processes in an organization and provide advice on how to improve and solve pressing challenges. Environmental Consulting. Environmental consulting may be for you.

Healthcare 138

Healthcare Supply Chain Software Software 138

Nutshell

JANUARY 27, 2021

You can gain an SEO edge over competitors before you publish a single word. Not only is long-form content ideal for link acquisition, but it’s also superb for voice search engine attraction. Since SEO results are repeatable and compound over time, you’ll enjoy tremendous profits well into the future. Why is that so?

Marketing 133

Marketing Sales Publishing Organization 133

Nutshell

AUGUST 2, 2019

A good way to tackle this is to rank your existing customers in terms of favorability, including profitability, acquisition cost, and the amount of time it took to move them through the pipeline. If you don’t already have your target market figured out, now is the time to do so.

Small Business 97

Small Business Marketing Communication Advertising 97

Flevy

FEBRUARY 22, 2024

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. Through mergers and acquisitions, organizations can achieve synergies that result in increased efficiency, expanded market presence, and enhanced innovation capabilities.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Apptivo

MAY 10, 2022

Customer Acquisition Cost (CAC). For example, a KPI can be “acquire X customers per month”, X being defined by the monetary resources invested into paid marketing, the number of posts published on social media channels, etc. Customer Acquisition Cost (CAC). All About KPIs. Close Rate. Net Promoter Score (NPS). Abandonment Rate.

CRM 52

CRM Acquisition eCommerce Decision-making 52

ClearPoint Strategy

AUGUST 2, 2021

For-profit Company: Sample Objective & Key Results. Key Result: Complete research in three territories to find potential acquisition opportunities. Publish your OKRs. Publish your OKR progress. Publish an “OKR Showcase” that highlights achievements from every department. Objective: Expand sources of revenue.

Publishing 98

Publishing Organization Management Communication 98

Flevy

FEBRUARY 17, 2024

Monitoring CLV growth allows companies to focus on nurturing high-value relationships, optimizing customer experiences, and allocating resources more efficiently towards profitable segments. Lessons Learned : This success story underscores the importance of balancing acquisition cost and customer lifetime value.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Insightly

SEPTEMBER 5, 2023

Forbes reports that highly engaged teams show 21% greater profitability , a 41% reduction in absenteeism, and 59% less turnover. And that means less profit for your business. Next, divide that amount by the number of new customers acquired during that same time and you have your total customer acquisition cost.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Insightly

SEPTEMBER 5, 2023

Forbes reports that highly engaged teams show 21% greater profitability , a 41% reduction in absenteeism, and 59% less turnover. And that means less profit for your business. Next, divide that amount by the number of new customers acquired during that same time and you have your total customer acquisition cost.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Nutshell

NOVEMBER 25, 2020

Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel. Sometimes your call-to-action is simply a recently-published blog post. Whatever the purpose, it must be laser-focused.

Marketing 143

Marketing Publishing e-Learning Decision-making 143

ACT

APRIL 11, 2023

First things first—you don’t need a ton of money to publish superior- quality content. You can partner with companies that offer cloud hosting, project management, and low-code development solutions to host a webinar on “How B2B SaaS Providers Can Maximise Profitability During a Recession.”

Marketing 52

Marketing Small Business Supply Chain Publishing 52

PandaDoc

DECEMBER 21, 2020

By lowering customer churn and increasing customer retention, the company can put energy towards customer acquisition or upselling. In order to exist in the SaaS sphere, a business needs to maintain low churn rates while increasing customer acquisition to have a meaningful impact on the business. How Important Are Customer Renewals?

Energy and Utilities 52

Energy and Utilities Acquisition Software Software 52

Strategic Communications

OCTOBER 3, 2023

The responsible use of resources, she says, can have positive impacts like these: optimizing assets and engagements; measuring marketing’s value; making agile, better business decisions; showing corporate social responsibility; operating as a profit center; and creating competitive differentiation.

Marketing 80

Marketing Advertising Co-Creation Media 80

Liston Witherill

MARCH 3, 2021

  Of course, your goal is to acquire more clients and become more profitable. If your goal is to achieve market leadership and premium pricing while remaining nimble, this article speaks directly to your acquisition strategy.  Low pricing must be coupled with compromises on service or quality, and I advocate neither.

Decision-making 52

Decision-making Acquisition Marketing Publishing 52

PandaDoc

APRIL 3, 2023

LTV is also used for evaluating the customer acquisition cost (CAC), and the LTV-to-CAC ratio helps companies understand how efficiently they are acquiring customers. Customer acquisition cost (CAC) Customer acquisition cost is a metric that measures the cost of acquiring a new customer for a business.

e-Learning 52

e-Learning Sales Decision-making Acquisition 52

ACT

AUGUST 4, 2023

Determine whether you can build a profitable business model with this idea. Identify the social media platforms your target audience is most likely to use and publish enriching, relevant, and valuable content on these platforms to build a loyal audience. Start by identifying a niche and defining your business idea.

Insurance 52

Insurance Small Business Investors Finance 52

PandaDoc

APRIL 26, 2023

You must find a middle ground, a path that provides your sales reps equal parts a sense of stability and a “hunger” for extra profit. That will broaden client relationships beyond the initial account acquisition. Apart from that, commission is also a great motivator to drive more sales if it’s executed right.

Sales 52

Sales Retail Government Acquisition 52

Liston Witherill

MARCH 31, 2021

Like any new marketing initiative – your positioning strategy , running a podcast, publishing, whatever – it’s going to take a while to be any good at it, let alone see results.   Exits are easier to come by and more profitable when you have a repeatable system in place.  And the last point. 

Advertising 52

Advertising Acquisition Publishing Meetings 52

Liston Witherill

MARCH 26, 2021

Like any new marketing initiative - your positioning strategy , running a podcast, publishing, whatever - it's going to take a while to be any good at it, let alone see results. Exits are easier to come by and more profitable when you have a repeatable system in place. And the last point. That's fine.

Advertising 52

Advertising Acquisition Publishing Meetings 52

Liston Witherill

MARCH 16, 2021

Of course, your goal is to acquire more clients and become more profitable. And here, I will advocate neither if your goal is to achieve market leadership and premium pricing while remaining nimble, this article speaks directly to your acquisition strategy. Low pricing must be coupled with compromises on service or quality.

Decision-making 40

Decision-making Marketing Acquisition Publishing 40

The Congruity Group

APRIL 6, 2023

As the Founder of Travel Data Daily – Mark has published dozen of papers and articles on airline loyalty, which dive deep into airline economics and thought leadership. There is a report that American Airlines published. An airline trades like a bad auto company, 4 to 5 times profit earnings ratio. It is 52% net. It is normal.

Government 52

Government Retail Banking Logistics 52

SmartKarrot

JANUARY 5, 2021

A Customer Success expert, speaker, and a published author, Dave is known for his remarkable expertise in supporting B2B SaaS companies and developing their Customer Success capabilities. Fortunately, he now spends his time coaching and training individuals on effective customer acquisition, satisfaction, retention, and revenue generation.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

SmartKarrot

JUNE 29, 2020

Research by Price Intelligently states that “customer acquisition costs (CAC) are up more than 50% and willingness to pay for software has declined steadily for the past five years.” Why should your SaaS business follow a subscription model? Here’s a look at some points to demonstrate the benefits of a subscription business model: 1.

Acquisition 10

Acquisition Customer Success Publishing Software 10

SmartKarrot

SEPTEMBER 25, 2020

As businesses grow, they tend to focus more on the acquisition, scaling, and revenue and less on the interpersonal relationships with the clients. In fact, a report published by the Eloqua benchmark suggests that including ‘thank you’ in the subject line leads to improved click-through and open rates. Source: Oracle.

Food and Beverage 8

Food and Beverage Profitability Publishing Acquisition 8

SmartKarrot

DECEMBER 16, 2021

By prioritizing experience, you save money in the long-term, making each existing customer more profitable and thereby reducing efforts needed for new customer acquisition. This story was originally published on “ Medium ” and has been republished here with permission.

Customer Experience 11

Customer Experience Prioritization Onboarding Customer Success 11

SmartKarrot

OCTOBER 28, 2022

The strategic account manager’s responsibility is to pinpoint the major clients who, in comparison to other regular accounts, produce the most income and profitability. Customer acquisition costs (CAC) have climbed by 50% over the previous five years, according to ProfitWell. The Responsibility of Strategic Account Manager.

Account Management 10

Account Management Management Key Account Management Decision-making 10

Hubspot Sales

AUGUST 21, 2023

It’s difficult to build, but, when successful, it sees a short sales cycle, zero cost to hire salespeople, and is highly profitable. With a high volume of sales, this model can be profitable and is fairly easy to build and scale as you hire more team members. Reduce customer acquisition costs.

Marketing 98

Marketing Brainstorming Advertising Decision-making 98

Nutshell

FEBRUARY 11, 2021

Publishing blog content on a regular basis creates value for your company by attracting new visitors to your website and aligning your brand name with expertise. BVA is a content marketing metric that stands for blog visits per acquisition. BVA helps with all of that. What is BVA?

Marketing 62

Marketing CRM Publishing Performance Review 62

Flevy

FEBRUARY 19, 2024

Gross Profit Margin Definition : The percentage of revenue that exceeds the cost of goods sold (COGS), indicating how efficiently an organization uses its resources. Return on Equity (ROE) Definition : A measure of the profitability of a business in relation to its equity, calculated as net income divided by shareholder’s equity.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Nutshell

NOVEMBER 20, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Reduce your customer acquisition costs By determining your ideal customer through customer profiling, you can direct your resources toward customers who are more likely to purchase your products or services.

CRM 109

CRM Customer Experience Decision-making B2B 109