Hubspot Sales

MAY 6, 2018

My empirical bias comes from training more than 75,000 sales professionals, but I thought I would publish the results of our recent social selling campaign to convince you. Major internal (such as a job change) or external (such as Merger & Acquisition activity) triggers to contextualize the urgency to speak.

Sales 111

Sales Acquisition Publishing Marketing 111

Red Star Kim

JUNE 15, 2023

Includes IPOs, acquisitions, grants, accelerators and news. Fame for accountants and professional services firms “tool for general financial research, benchmarking analysis, screening acquisition targets for your clients, client onboarding, company secretarial services and business development”.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

NOVEMBER 14, 2023

Publish case studies on a blog. Because social media is critical to finding potential solutions in the attract-phase, publishing helpful information is a big differentiator." That said, not every business will work with a freemium model, but for those it does, it can be a powerful acquisition play with little to no cost.

Energy and Utilities 122

Energy and Utilities Media Sales Publishing 122

ReviewTrackers

APRIL 12, 2019

Customer Acquisition: Banking Strategies. So, therefore, have the methods and strategies for customer acquisition in banking. Read on as we share cost-effective strategies for customer acquisition in banking. 6 Banking Customer Acquisition Strategies. What does it take to acquire and keep new banking customers?

Banking 36

Banking Acquisition Media Advertising 36

Mike Kunkle

AUGUST 20, 2019

It shapes what you know (acquisition of knowledge), influences how you think about things, and often readies you for what you are preparing to do as a career. LinkedIn Publisher: [link]. Let’s start with those definitions. The Definitions. From Dictionary.com: [link]. Let’s get connected: Transforming Sales Results Blog: [link].

Sales 130

Sales Acquisition Sales Training Publishing 130

Hubspot Sales

APRIL 30, 2020

And it’s true for new business acquisition as well as expansion of existing business. It publishes an article about the merits of using cloud storage for student information. While every business is different, most follow a progression with comparable sales stages. Create awareness and generate leads.

Sales 144

Sales Decision-making Software Software 144

Hubspot Sales

MARCH 8, 2020

It improves major KPIs like revenue, growth, win rate, annual contract value, and customer acquisition costs. Editor's note: This post was originally published in December 28, 2016 and has been updated for comprehensiveness. Predictive intelligence for sales helps you make crucial decisions about your company’s growth.

Artificial Intelligence 125

Artificial Intelligence Software Software Decision-making 125

Hubspot Sales

NOVEMBER 21, 2018

Build links: Reach out to other publishers and ask them to link to your content to gain even more traffic with link building tactics. As a business owner , you’ll also need to optimize your customer acquisition cost. Customer acquisition is how much it costs to gain a new customer or deal per $1.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Hubspot Sales

JUNE 6, 2022

A published creative writer? Use Crunchbase to discover your prospect's acquisition history, funding rounds, investors, team members, news, timeline, competitors, former employees, customers, partners, sub-organizations, board members and advisors, and other related details. Are they a baking contest winner? An amateur trumpet player?

Sales 128

Sales Publishing Decision-making Media 128

SBI

JUNE 5, 2018

A year ago today, we published the industry’s first comprehensive SalesTech landscape infographic featuring over 400+ SalesTech solutions. At this point, there is unquestionable pressure due to sales tool fatigue, for solution providers to broaden their offerings either by acquisition or added functionality.

Acquisition 51

Acquisition Publishing Sales Technology Prioritization 51

Mike Kunkle

AUGUST 27, 2019

Knowledge Acquisition (in the most efficient, effective, well-designed way possible, validating that learning has occurred). LinkedIn Publisher: [link]. Sales onboarding should provide support for the 5 Stages of Sales Mastery & Behavior Change , which is part of this Sales Training System. SMM Connect Webinars: [link].

Sales 130

Sales Onboarding Sales Training Leadership 130

ReviewTrackers

AUGUST 7, 2018

Let’s talk customer acquisition strategy. After all, you don’t want to waste your time and money on the wrong channel or customer acquisition strategy. After all, you don’t want to waste your time and money on the wrong channel or customer acquisition strategy. 5 Low-Cost, High-ROI Customer Acquisition Strategies.

Acquisition 27

Acquisition Media Publishing Marketing 27

Hubspot Sales

NOVEMBER 29, 2021

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Publishing and Newspapers: -6.27%. Oil and Gas Distribution: 0.96%. Power: 8.80%.

Profitability 119

Profitability Food and Beverage Computers and Electronics Energy and Utilities 119

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is as much about retention, as it is about acquisition, incorporating a 360° approach. Publishing of Blogs, Podcasts, Case Studies, User Manual Videos, Testimonial Videos, conducting free webinars helps establish expertise and thought leadership. Strategies: 1.Engagement Convert.

Marketing 98

Marketing Value Proposition CRM Publishing 98

ReviewTrackers

JUNE 16, 2020

Let’s talk customer acquisition strategy. After all, you don’t want to waste your time and money on the wrong channel or customer acquisition strategy. After all, you don’t want to waste your time and money on the wrong channel or customer acquisition strategy. 5 Low-Cost, High-ROI Customer Acquisition Strategies.

Acquisition 26

Acquisition Media Publishing Marketing 26

Red Star Kim

NOVEMBER 18, 2022

This article was published in the latest edition of PM Forum Magazine. With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Nutshell

AUGUST 21, 2020

Tools like Hootsuite , AgoraPulse , TweetDeck , Zlappo , Buffer , and Hyperfury help you in your social media outreach by automating your publishing and assisting with your audience engagement. From customer acquisition, monetization, all the way down to retention, your approach to each element matters.

Marketing 142

Marketing Onboarding Media B2C 142

Corporate Visions

SEPTEMBER 21, 2018

A few years ago, when a team of co-authors and I published The Three Value Conversations , we turned our focus (naturally) to three inflection points in the deal cycle that we thought—and still think—are fundamental to creating sales opportunities, bringing those opportunities through your pipeline, and negotiating a profitable close.

Acquisition 59

Acquisition Negotiation Profitability Customer Success 59

ACT

APRIL 12, 2024

It contains all the basic details about each piece of content you will create, including how the content fits into your content marketing plan, and practical information like deadlines and who will write, edit, and publish the content. Producing one great piece of content every week is better than publishing below par content every day.

Publishing 52

Publishing Acquisition Media Marketing 52

ACT

APRIL 12, 2024

It contains all the basic details about each piece of content you will create, including how the content fits into your content marketing plan, and practical information like deadlines and who will write, edit, and publish the content. Producing one great piece of content every week is better than publishing below par content every day.

Publishing 52

Publishing Acquisition Media Marketing 52

ACT

APRIL 12, 2021

It contains all the basic details about each piece of content you will create, including how the content fits into your content marketing plan, and practical information like deadlines and who will write, edit, and publish the content. Producing one great piece of content every week is better than publishing below par content every day.

Publishing 52

Publishing Acquisition Media Marketing 52

Nutshell

AUGUST 6, 2024

The Sell to Win Playbook collects 55 of the best expert sales tips we’ve ever published. Your marketing team can use this profile to create more targeted marketing campaigns for client acquisition. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog.

Financial Services 96

Financial Services Telecommunications Retail Profitability 96

Outbound Engine

SEPTEMBER 19, 2018

Marketing Automation—Beyond Customer Acquisition. This presentation focuses on the fact that customer retention marketing activities don’t look all that different from customer acquisition activities. Last Updated 9/18/2018; Originally Published 8/19/2014. Turn these customer retention presentations into strategy. Almost There!

Acquisition 50

Acquisition Profitability Banking Publishing 50

Hubspot Sales

NOVEMBER 7, 2017

To give you an idea, my former editor Leslie Ye (who now works on HubSpot’s Sales Acquisition team), became known at the company for always sharing updates on our wiki in Slack. Someone would publish a wiki post Leslie thought our team should know about it, and she’d put it on Slack within 10 minutes. Now we call her the Wiki Queen.

Negotiation 111

Negotiation Media Decision-making Acquisition 111

Hubspot Sales

MARCH 28, 2022

As he puts it, "I use LinkedIn to publish video posts to highlight the amazing things I experience while working at Hootsuite from both an individual and company-wide perspective. Let's face it — text is the medium and format for everything. Inspire and educate with your outreach.

Acquisition 116

Acquisition Publishing Sales Training Leadership 116

Nutshell

JANUARY 27, 2021

You can gain an SEO edge over competitors before you publish a single word. Not only is long-form content ideal for link acquisition, but it’s also superb for voice search engine attraction. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Why is that so?

Marketing 133

Marketing Sales Publishing Organization 133

Flevy

FEBRUARY 22, 2024

In the high-stakes world of corporate growth and expansion, Mergers and Acquisitions (M&A) Strategy plays a pivotal role. Through mergers and acquisitions, organizations can achieve synergies that result in increased efficiency, expanded market presence, and enhanced innovation capabilities.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Hubspot Sales

OCTOBER 20, 2021

Getting to work and focusing strictly on acquisition is a tempting prospect for scaling sales teams — but don't let yourself fall into that trap. Editor's note: This post was originally published in September 2017 and has been updated for comprehensiveness.

Sales 130

Sales Decision-making Meetings Construction 130

Red Star Kim

SEPTEMBER 6, 2022

This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”. Chapter 8 is on “applying the model and making it work for the long term” with a focus on teams, mergers and acquisitions and growth.

Communication 130

Communication Facilitation Leadership Remote Working 130

ClearPoint Strategy

AUGUST 2, 2021

Key Result: Complete research in three territories to find potential acquisition opportunities. Publish your OKRs. There are a variety of ways to create visibility around organizational goals, everything from simply publishing them in a Word document to making them the centerpiece of a company meeting. Publish your OKR progress.

Publishing 98

Publishing Organization Management Communication 98

Hubspot Sales

DECEMBER 12, 2019

Or, you might focus on a niche marketing process, such as defining target audiences, customer acquisition , or brand awareness. For example, let’s say my target audience as a content marketing consultant often struggles with consistent content creation, SEO, and tracking published content. Environmental Consulting.

Healthcare 138

Healthcare Supply Chain Software Software 138

Nutshell

NOVEMBER 25, 2020

Email marketing is the strategy of emailing marketing content—like blogs, videos, and webinars—to a specified audience, and is relied on by 81% of small-to-medium businesses as their primary acquisition channel. Sometimes your call-to-action is simply a recently-published blog post. Whatever the purpose, it must be laser-focused.

Marketing 143

Marketing Publishing e-Learning Decision-making 143

Insightly

SEPTEMBER 5, 2023

Customer acquisition cost (CAC) Customer acquisition cost (CAC) is another helpful sales metric that sheds helpful light on the effectiveness of your sales team and the overall health of your business. The right way to go is to generate them organically by publishing amazing content that people want to consume.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Insightly

SEPTEMBER 5, 2023

Customer acquisition cost (CAC) Customer acquisition cost (CAC) is another helpful sales metric that sheds helpful light on the effectiveness of your sales team and the overall health of your business. The right way to go is to generate them organically by publishing amazing content that people want to consume.

Decision-making 52

Decision-making Acquisition Publishing CRM 52

Nutshell

AUGUST 2, 2019

A good way to tackle this is to rank your existing customers in terms of favorability, including profitability, acquisition cost, and the amount of time it took to move them through the pipeline. They look like real email addresses, but have never actually been used to send emails, and have also never been published anywhere on the web.

Small Business 97

Small Business Marketing Communication Advertising 97

OnStrategyHQ

JUNE 23, 2023

Publish: Where will we draft, publish, and track OKRs? Creating overly specific objectives that describe what will be done creates limiting objectives; meaning they are not open to all the possibilities. OKR #: How many OKRs will we set? Scoring: How will we score OKRs? How will we update progress? Timeframe: How long is an OKR cycle?

Publishing 52

Publishing Performance Review Acquisition Organization 52