Remove Acquisition Remove Software Remove Webinar
article thumbnail

The 7 Steps of the Sales Process: What You Need to Know

Hubspot Sales

And it’s true for new business acquisition as well as expansion of existing business. For the sake of example, we're going to follow the sales process of a rep from an educational curriculum and scheduling software company. Let's say our educational curriculum and scheduling software company operates a popular blog. Realization.

Sales 144
article thumbnail

TechTarget Announces Closing of BrightTALK Acquisition

SBI

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. This acquisition checks all the boxes.

article thumbnail

All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Who’s attending webinars. Who’s attending webinars. Tracking source to sale. Tracking conversations and activities.

CRM 155
article thumbnail

3 key factors that impact your customer churn rate

Nutshell

While many variables influence customer churn rate, the leading causes of churn can be attributed to one of “the big three:” Read on or jump ahead to the topics below: Average subscription length Customer acquisition cost Customer lifetime value (CLV) Calculating churn rate Why customer retention is vital.

article thumbnail

What is Bottom of the Funnel (BOFU)?

Upland

Offer valuable content, such as e-books, guides, and webinars. For example, a software company selling project management tools could offer a free downloadable e-book titled “ The Ultimate Guide to Efficient Project Planning.” This word-of-mouth marketing can lead to new customer acquisitions easily.

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?