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Optimising customer lifetime value: A competitive strategy for specialised wholesalers

QYMATIX

This key figure is not easy to calculate as it takes into account various variables such as customer acquisition costs , order values , purchase frequency and customer retention rate. AI-based predictive sales software can support you with all of these measures and make corresponding data-based recommendations to your sales teams.

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What is Bottom of the Funnel (BOFU)?

Upland

For example, a software company selling project management tools could offer a free downloadable e-book titled “ The Ultimate Guide to Efficient Project Planning.” For instance, for an online software service provider, BOFU represents prospects who have completed free trials or expressed a clear interest in the product.

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Leadership Lessons from Planview CFO Chris Nester

Planview

His career has spanned more than 25 years of financial leadership in software and technology companies. Prior to joining Planview, Chris served as the CFO of FinThrive, a software company focused on revenue optimization for larger healthcare providers.

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Drive more sales with effective lead management system

Apptivo

For example, if a C-level representative in B2B contacts you via your website’s contact form, this can be considered a bottom-funnel lead – your sales team can contact the individual directly and begin the account acquisition process. Your team can quickly identify the right leads and devote their time to closing the deal.

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Sales vs marketing made clear in an ultimate guide to definition, importance, & differences

PandaDoc

CRM tools and document workflow management software are key to boosting collaboration between the two. SEO tools are also used for content marketing, such as producing blog posts or whitepapers. CRO software simplifies things like A/B testing and visitor behavior analysis.

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Tips for Marketing Your Start-up or SMB on a Small Budget

ACT

Besides blog posts, you can also publish content in other formats, such as: E-books Case studies Whitepapers Industry reports Memes Infographics It’s also a good idea to repurpose existing content assets in different formats to maximise their reach and longevity. A CRM like Act!

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Excel vs. AchieveIt for Strategic Planning

AchieveIt

If you’re considering strategic planning software, Excel is probably on the list. Get it Now How to Find the Right Solution Using the right software for strategic planning makes all the difference, but switching to a new solution can present obstacles. However, traditional methods like Excel can bring challenges.