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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). This article was published in the latest edition of PM Forum Magazine. The event took place on September 29 th 2022.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Competitive positioning: Effectively differentiate your solution from competitors by highlighting unique value propositions and advantages. Negotiation and closing: Reach mutually beneficial agreements while maintaining deal value and completing sales transactions.

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

The Value Proposition. Lifetime value of customer. Customer acquisition cost. Reveal the value proposition In other words – the hook. Share your vision for the future and package up everything you've learned into a few sentences that defines your irresistible value. The Measurement. Cost per hire.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” The former is challenged with increasing customer revenue, acquisition and retention, while the latter is primarily occupied with reducing operating expenses and optimizing the manufacturing operations.

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Retail Banking Industry Value Chain: Deep Dive

Flevy

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. From customer acquisition to wealth management and fraud prevention, each activity plays a role in creating value and delivering financial services.

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AI in Account Planning & Opportunity Management

ProlifIQ

Also include any recent leadership changes, acquisitions, or other significant events. By staying informed about competitors’ strategies, product updates, and market positioning, sales professionals can better articulate their unique value proposition and address potential objections or concerns from customers.

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Supercompetitors

Flevy

The strategy that they are employing is to build a single formidable value proposition, based on a limited number of supporting competencies. Some Supercompetitors utilize Mergers or Acquisitions to get ahead of the curve. Are competitors leaning towards distinct value propositions, and a handful are winning at each of them?