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Small Business Growth Strategies for 2023

ACT

In fact, did you know that 50 percent of small businesses fail within their first five years? In this article, we’ll share small business growth strategies that will enable you to outperform your competitors even in the most challenging times. You need a growth strategy—but which one? . And that’s where Act!

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CRM in 2022: Key to Customer-Centricity in Business

SuperOffice

That’s exactly what I am going to do in this article – discuss the most prominent CRM trends and see whether the numbers support them. Here are my thoughts of what CRM industry is going to be all about in 2022. Just like a decade ago, Customer Relationship Management (CRM) in 2022 is set to be about customer-centricity.

CRM 84
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How to calculate ROI of CRM (& improve it too!)

Insightly

Marketers use ROI to benchmark the effectiveness of their advertising placements. In this post we will: Explore best practices for calculating the return on your CRM investment (e.g. the ROI of CRM). Review a webinar where sales leaders talk about ways to improve ROI from CRM. How long before you recoup your investment?

CRM 52
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A Guide to Building a Referral Network for Your SMB

ACT

Building trust , as well as building relationships , is crucial to establishing brand awareness and authority to keep your business top of mind and generate more revenue. However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. A CRM platform like Act!

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Lead generation and nurturing best practices for SMBs

ACT

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Building a long-term relationship and generating referrals Sustainable business growth comes from repeat sales.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

When you understand your ROI, you understand how much each trade show is worth to your business and get insights on how to improve your trade show performance and better allocate your marketing budget to drive optimal results. Create a pipeline: Consider creating a dedicated pipeline in your CRM for trade show leads. Find out here.

CRM 71
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REAN Model

Flevy

Pioneered by Xavier Blanc and his team at Storm ID, the REAN Model breaks down marketing efforts into 4 key components: The REAN Model Components Reach – Attract potential customers using strategies like SEO, content marketing, social media marketing, paid advertising, and influencer partnerships.

Media 52