Customer Think
APRIL 26, 2024
Advertising can take many forms, from media space, posters, film, video and social media. Advertising is usually the first communication that an organisation has […] Its purpose is to inform about products and services, and introducing a brand and image to potential customers.
Strategic Communications
JULY 29, 2024
Rosser Reeves, an advertising guru, was active from the 1930s through the 1960s, with significant contributions in the 1950s and 1960s. However, this is only effective if you use it properly in your communication materials. Once you’ve developed a USP it should be implicit in all of your communication materials.
Strategic Communications
DECEMBER 9, 2022
Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Marketing is often too narrowly defined.
Strategic Communications
FEBRUARY 15, 2022
Over the past several years, the use of traditional advertising, including print advertising, has declined sharply as digital marketing has taken off. But does traditional print advertising still hold value for marketers? Traditional advertising is much the same. Missed opportunities?
Strategic Communications
SEPTEMBER 30, 2022
But, did they work from an advertising standpoint? The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. Raising awareness is important, critical in fact, and the primary purpose of most mass media advertising. I liked them.
Strategic Communications
MAY 9, 2023
.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. increase in spending on traditional advertising. Others have never turned their backs on the traditional.
Nutshell
OCTOBER 5, 2020
Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. The best marketing communication comes from listening to exactly what your clients have said, in their own language. Larry Drago , Independent Marketing Consultant. Like what you’ve read?
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