Advertising Communication Meetings 
Strategic Communications
DECEMBER 9, 2022
Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Marketing is often too narrowly defined.
Strategic Communications
MAY 9, 2023
.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. increase in spending on traditional advertising. Others have never turned their backs on the traditional.
Sales Gravy
NOVEMBER 14, 2024
Key Takeaways: – Virtual Tastings as Sales Hooks: Virtual bourbon tastings became an effective "hook" to attract attendees to sales demos, webinars, and client meetings, increasing engagement and helping to break through typical sales communication noise. The virtual tasting quickly became a solution to this problem.
Strategic Account Management Association
MARCH 2, 2022
This involves understanding how the adult learner gets new information and shifting to meet them where they are. 1: Develop targeted marketing, advertising and community outreach activities as a competitive advantage. It starts with communication. But communication preferences can vary quite a lot across generations.
Strategic Communications
MAY 13, 2022
And if, by chance, your product or service meets many needs for your target audience, you need to prioritize those needs. What, at this point in time, given a particular communication tool and a particular target audience is the most compelling message you can send to convince the target to act? That’s your focus.
Nutshell
DECEMBER 28, 2018
A 1:1 sales meeting provides sales managers and sales reps time for reflection and goal setting, as well as an opportunity for both sides to raise their concerns. As a manager, you shouldn’t look at your weekly individual meetings as simply a time to go over sales numbers. 1) Start by listening. 1) Start by listening.
Outbound Engine
OCTOBER 3, 2019
So what is social advertising, and why do you need it? . Before social advertising, buying leads was the norm. While social media started off initially as a way for friends and family to communicate, it quickly turned into a lucrative way for businesses to grow. A Facebook page is not social advertising. The good news.
Expert insights. Personalized for you.
52 
Let's personalize your content