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One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.
Here’s hoping these quotes will make your organization customer-centric. CXM = The art and science of coaxing lifetime loyalty from daily transactions.”. He mentions how lifetime loyalty is what companies look for and the enabler for this is CXM or Customer experience management. Jeff Bezos. “We Steve Curtin. Jeanne Bliss.
Not just brand loyalty, CX is a key factor when making purchase decisions, customer retention, and even word-of-mouth advertising. An organization can increase its revenue by 10-15% by improving its CX. According to 71% of consumers, customer service at large organizations has stayed the same or gotten worse in the past few years.
Just like how the sales and marketing departments are most effective when they work together, the customer experience is something that the entire organization has to work together for. It is important for an organization to CX it is true north. Going by the importance of CX, organizations are under pressure to adopt CX Transformation.
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